Zainal Abidin Achmad
Biographic Data
| ID | 4974624 |
|---|---|
| NAME | Zainal Abidin Achmad |
| GIVEN NAMES | Zainal Abidin |
| FAMILY NAME | Achmad |
| SIGNATURE | ACHMAD Z A |
| AFFILIATIONS | University of Pembangunan Nasional Veteran Jawa Timur |
| ORCID | 0000-0001-8580-761X |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Digital convergence and the empowerment dilemma in Indonesian alternative media
This study examines We Radio Indonesia (WRI) as a qualitative case study of media convergence in a youth-oriented alternative media context between April 2020 and February 2023. The research uses virtual ethnography and multimodal text analysis, backed by ongoing online observation and in-depth interviews with ten participants, including managers, programmers, broadcasters, and listeners. The findings suggest that WRI used social media and online…
What If It Was You (#Wiiwy) digital activism on TikTok to fight gender-based violence online and cyberbullying
FISIP 21 created #WIIWY activism in response to the increase in cases of online gender-based violence (KBGO) and cyberbullying during the COVID-19 pandemic. To be able to participate in activism, the public can upload content on the social media TikTok. The #WIIWY movement is gaining traction among the general public. This study explored the motivations of #WIIWY digital activism makers, obtained information about the dissemination of #WIIWY digi…
Virtual ethnography of electronic word of mouth as a marketing enhancement
Electronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM ac…
Budaya komunikasi virtual di Twitter dan Tiktok
Kata estetik mengalami perluasan makna dari makna asalnya akibat penggunaannya di Twitter dan TikTok. Perluasan makna itu menimbulkan perdebatan pada pengguna kedua media sosial tersebut. Studi ini bertujuan untuk mengetahui penyebab dan proses terjadinya perluasan makna, termasuk motivasi pengguna Twitter dan TikTok menggunakan kata estetik yang maknanya berbeda dengan Kamus Besar Bahasa Indonesia (KBBI). Studi berjenis kualitatif ini menggunaka…
Public Relations Professionals’ Communication Strategies in Responding the Covid-19 Pandemic Based on Gender
Many studies have examined crisis management in various business sectors. However, COVID-19 has presented unique and interesting challenges. Using an online survey (n = 224 participants) and in-depth interviews, profiling public relations professionals’ communication strategies in responding to the COVID-19 pandemic based on gender was investigated. The findings reveal that male and female public relations practitioners have specific understandin…
Advantages of implementing mediamorphosis in supporting Using-ethnic programs at Radio Sritanjung FM Banyuwangi
Many private radio businesses have experienced a decline in advertising revenue during the COVID-19 pandemic; however, this did not happen to Radio Sritanjung FM Banyuwangi, which implemented mediamorphosis to support its broadcasts. This study aims to map the application of mediamorphosis in supporting the broadcast of cultural programs on Radio Sritanjung FM, Banyuwangi, East Java, Indonesia. This study used a qualitative virtual ethnographic m…
The Sanak-Kadang Jodhipati
The purpose of this study was to analyze the shifting form of a community of cultural radio listeners, Sanak Kadang Jodhipati, from an off-line to a virtual community. Since adopting Facebook, YouTube, and audio streaming, Radio Jodhipati FM’s listeners have become part of a networked community. This study used a virtual ethnographic method, which allows researchers to conduct interviews and virtual searches from November 2019 to May 2020. The re…
Local language programs in cultural radios to maintain Indonesian national identity
Private radio, which relies on programs with local cultural content in local languages, affects the success of reaching large audiences and financial benefits. In East Java, four private radios have the advantage of local cultural programs, namely Radio Jodhipati FM in Nganjuk, Radio Sritanjung FM in Banyuwangi, Radio Nada FM Sumenep, and Radio Media FM in Surabaya. This study aims to determine what cultural programs can increase the number of li…
A Virtual Ethnography Study
Campursari music is a trend on the radio and a favorite of the people of East Java, so it is shifting towards popular culture. This study aims to uncover the proliferation of campursari music and the role of cultural radios. This qualitative research uses a virtual ethnography method, which focuses on the physical presence and virtual text together. The subjects are technology (radio and communication technology on the internet), humans (radio li…
The shifting role of the listeners in the mediamorphosis process of culture radio
The adaptation of the use of communication technology towards media convergence (mediamorphosis) makes it a necessity for radio to change. Jodhipati FM, a commercial radio station in Nganjuk Regency which declared its identity as a Javanese cultural radio station, has also made the change. The uniqueness of Jodhipati FM to broadcast 100% Javanese cultural programs originated from the demands of listeners to listen to the wayang kulit (leather pup…
A Virtual Ethnography Study
Campursari music is a trend on the radio and a favorite of the people of East Java, so it is shifting towards popular culture. This study aims to uncover the proliferation of campursari music and the role of cultural radios. This qualitative research uses a virtual ethnography method, which focuses on the physical presence and virtual text together. The subjects are technology (radio and communication technology on the internet), humans (radio li…
The shifting role of the listeners in the mediamorphosis process of culture radio
The adaptation of the use of communication technology towards media convergence (mediamorphosis) makes it a necessity for radio to change. Jodhipati FM, a commercial radio station in Nganjuk Regency which declared its identity as a Javanese cultural radio station, has also made the change. The uniqueness of Jodhipati FM to broadcast 100% Javanese cultural programs originated from the demands of listeners to listen to the wayang kulit (leather pup…
A Virtual Ethnography Study
Campursari music is a trend on the radio and a favorite of the people of East Java, so it is shifting towards popular culture. This study aims to uncover the proliferation of campursari music and the role of cultural radios. This qualitative research uses a virtual ethnography method, which focuses on the physical presence and virtual text together. The subjects are technology (radio and communication technology on the internet), humans (radio li…
Budaya komunikasi virtual di Twitter dan Tiktok
Kata estetik mengalami perluasan makna dari makna asalnya akibat penggunaannya di Twitter dan TikTok. Perluasan makna itu menimbulkan perdebatan pada pengguna kedua media sosial tersebut. Studi ini bertujuan untuk mengetahui penyebab dan proses terjadinya perluasan makna, termasuk motivasi pengguna Twitter dan TikTok menggunakan kata estetik yang maknanya berbeda dengan Kamus Besar Bahasa Indonesia (KBBI). Studi berjenis kualitatif ini menggunaka…
Public Relations Professionals’ Communication Strategies in Responding the Covid-19 Pandemic Based on Gender
Many studies have examined crisis management in various business sectors. However, COVID-19 has presented unique and interesting challenges. Using an online survey (n = 224 participants) and in-depth interviews, profiling public relations professionals’ communication strategies in responding to the COVID-19 pandemic based on gender was investigated. The findings reveal that male and female public relations practitioners have specific understandin…
Advantages of implementing mediamorphosis in supporting Using-ethnic programs at Radio Sritanjung FM Banyuwangi
Many private radio businesses have experienced a decline in advertising revenue during the COVID-19 pandemic; however, this did not happen to Radio Sritanjung FM Banyuwangi, which implemented mediamorphosis to support its broadcasts. This study aims to map the application of mediamorphosis in supporting the broadcast of cultural programs on Radio Sritanjung FM, Banyuwangi, East Java, Indonesia. This study used a qualitative virtual ethnographic m…
The Sanak-Kadang Jodhipati
The purpose of this study was to analyze the shifting form of a community of cultural radio listeners, Sanak Kadang Jodhipati, from an off-line to a virtual community. Since adopting Facebook, YouTube, and audio streaming, Radio Jodhipati FM’s listeners have become part of a networked community. This study used a virtual ethnographic method, which allows researchers to conduct interviews and virtual searches from November 2019 to May 2020. The re…
Local language programs in cultural radios to maintain Indonesian national identity
Private radio, which relies on programs with local cultural content in local languages, affects the success of reaching large audiences and financial benefits. In East Java, four private radios have the advantage of local cultural programs, namely Radio Jodhipati FM in Nganjuk, Radio Sritanjung FM in Banyuwangi, Radio Nada FM Sumenep, and Radio Media FM in Surabaya. This study aims to determine what cultural programs can increase the number of li…
What If It Was You (#Wiiwy) digital activism on TikTok to fight gender-based violence online and cyberbullying
FISIP 21 created #WIIWY activism in response to the increase in cases of online gender-based violence (KBGO) and cyberbullying during the COVID-19 pandemic. To be able to participate in activism, the public can upload content on the social media TikTok. The #WIIWY movement is gaining traction among the general public. This study explored the motivations of #WIIWY digital activism makers, obtained information about the dissemination of #WIIWY digi…
Virtual ethnography of electronic word of mouth as a marketing enhancement
Electronic Word of Mouth (e-WoM) is a form of promotion in the digital era by distributing and sharing visual content about a brand or product informally without commercial influence. This study aims to understand the enhancement of e-WoM as a promotional medium by the coffee blogger account @cafehitssurabaya. This study uses a qualitative research method with a virtual ethnographic approach. Researchers are participative and involved in e-WoM ac…
Digital convergence and the empowerment dilemma in Indonesian alternative media
This study examines We Radio Indonesia (WRI) as a qualitative case study of media convergence in a youth-oriented alternative media context between April 2020 and February 2023. The research uses virtual ethnography and multimodal text analysis, backed by ongoing online observation and in-depth interviews with ten participants, including managers, programmers, broadcasters, and listeners. The findings suggest that WRI used social media and online…
Sociology (7 works) · Computer Science (6 works) · Ethnography (6 works) · Islamic Finance and Communication (6 works) · Political science (6 works) · Business (5 works) · Public relations (5 works) · Media studies (4 works) · Advertising (3 works) · Anthropology (3 works)