Public Relations Professionals’ Communication Strategies in Responding the Covid-19 Pandemic Based on Gender

Bibliographic Data

ID21766360
AuthorsNobertus R Santoso (0000-0002-4906-0528), Emanuela Agra Sarika Kurnia Dewi, Heidy Arviani (0000-0001-5908-8797), Zainal Abidin Achmad (0000-0001-8580-761X)
Year2021
Volume18
Issue1
Pages295-315
Publication date2021-06-01
Open AccessNo
TypeARTICLE
VenuePlaridel (JOURNAL)
Journal identifiersISSN: 1656-2534 • E-ISSN: 2508-0504
PublisherUniversity of the Philippines College of Mass Communication (UP CMC) (PUBLISHER)
DOI10.52518/2021.18.1-08saderac
OpenAlexW3190285219
LanguageEN
Citations received5
References cited7

Many studies have examined crisis management in various business sectors. However, COVID-19 has presented unique and interesting challenges. Using an online survey (n = 224 participants) and in-depth interviews, profiling public relations professionals’ communication strategies in responding to the COVID-19 pandemic based on gender was investigated. The findings reveal that male and female public relations practitioners have specific understandings of the COVID-19 pandemic, ways in facing the crisis, and differing public relations activities during the pandemic. They regard this pandemic as a challenge to be adoptive, innovative, and creative, enhance technology competencies, and build relationships with publics by providing up to date information. Female public relations practitioners use social media more than males and give more attention to communication programs dealing with customers, while male counterparts focus on capturing the market by strengthening the organization’s image and reputation through publicity in conventional media

Business · Crisis communication · Pandemic · Political science · Public relations · Publicity · Reputation · Social media · Social science · Sociology · Communication in Education and Healthcare · COVID-19 Pandemic Impacts · Medicine · Psychology · Public Relations and Crisis Communication · Marketing

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