Mary Jean Amon
Biographic Data
| ID | 4982463 |
|---|---|
| NAME | Mary Jean Amon |
| GIVEN NAMES | Mary Jean |
| FAMILY NAME | Amon |
| SIGNATURE | AMON M J |
| AFFILIATIONS | University of Central Florida |
| ORCID | 0000-0003-0026-7568 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Multimodal Physiological Responses Predict Advertisement Effectiveness
Advertising research using biometric measures has long observed a mismatch between physiological responses and psychological outcomes. This study provides new insights using a multimodal approach to analyzing physiological data and testing its relationship with advertisement effectiveness. This study temporally coupled orbicularis oculi (OO) and corrugator supercilii (CORR) activity as an integrated indicator of emotion, whereas coupled heart rat…
Can media synchronize our physiological responses? Skin conductance synchrony as a function of message valence, arousal, and emotional change rate
Guided by nonlinear dynamical systems theory, this study examined the degree to which media can synchronize individuals’ emotional arousal responses (as indicated by skin conductance) during video viewing as a function of message valence, arousal, and emotional change rate. Data from 490 paired dyads created from 45 participants were analyzed. We used cross recurrence analysis (a nonlinear dynamical analysis) to capture the dynamics of physiologi…
The incommensurability of emergence and modularity in complex systems
To answer the interaction problem, dual-process theories of reasoning must explain how seemingly disparate reasoning systems affect each other and underlie the apparent unity of subjective experience. Wastell (2014) proposes complex emergence modular theory, which asserts that complex virtual reasoning modules emerge from basic reasoning modules. We contend that Wastell’s proposal fails to address the interaction problem. First, we claim that the…
The complex experience of touching metallic, damp, and slimy things
Can media synchronize our physiological responses? Skin conductance synchrony as a function of message valence, arousal, and emotional change rate
Guided by nonlinear dynamical systems theory, this study examined the degree to which media can synchronize individuals’ emotional arousal responses (as indicated by skin conductance) during video viewing as a function of message valence, arousal, and emotional change rate. Data from 490 paired dyads created from 45 participants were analyzed. We used cross recurrence analysis (a nonlinear dynamical analysis) to capture the dynamics of physiologi…
The complex experience of touching metallic, damp, and slimy things
The incommensurability of emergence and modularity in complex systems
To answer the interaction problem, dual-process theories of reasoning must explain how seemingly disparate reasoning systems affect each other and underlie the apparent unity of subjective experience. Wastell (2014) proposes complex emergence modular theory, which asserts that complex virtual reasoning modules emerge from basic reasoning modules. We contend that Wastell’s proposal fails to address the interaction problem. First, we claim that the…
Can media synchronize our physiological responses? Skin conductance synchrony as a function of message valence, arousal, and emotional change rate
Guided by nonlinear dynamical systems theory, this study examined the degree to which media can synchronize individuals’ emotional arousal responses (as indicated by skin conductance) during video viewing as a function of message valence, arousal, and emotional change rate. Data from 490 paired dyads created from 45 participants were analyzed. We used cross recurrence analysis (a nonlinear dynamical analysis) to capture the dynamics of physiologi…
Multimodal Physiological Responses Predict Advertisement Effectiveness
Advertising research using biometric measures has long observed a mismatch between physiological responses and psychological outcomes. This study provides new insights using a multimodal approach to analyzing physiological data and testing its relationship with advertisement effectiveness. This study temporally coupled orbicularis oculi (OO) and corrugator supercilii (CORR) activity as an integrated indicator of emotion, whereas coupled heart rat…
Psychology (3 works) · Cognition (2 works) · Epistemology (2 works) · Philosophy (2 works) · Physics (2 works) · Advanced Text Analysis Techniques (1 works) · Advertising (1 works) · Arousal (1 works) · Artificial Intelligence (1 works) · Audiology (1 works)