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Can media synchronize our physiological responses? Skin conductance synchrony as a function of message valence, arousal, and emotional change rate

Bibliographic Data

ID7529328
AuthorsJingjing Han (0009-0001-2792-5842, Fudan University, corresponding author), Annie Lang (0000-0001-7484-2196, The Media School, Indiana University Bloomington, IN, USA), Mary Jean Amon (0000-0003-0026-7568, University of Central Florida)
Year2021
Volume89
Issue1
Pages47-69
Publication date2021-06-21
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCommunication Monographs (JOURNAL)
Journal identifiersISSN: 0363-7751 • E-ISSN: 1479-5787
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/03637751.2021.1942105
OpenAlexW3174214806
LanguageEN
Citations received2
References cited47

Guided by nonlinear dynamical systems theory, this study examined the degree to which media can synchronize individuals’ emotional arousal responses (as indicated by skin conductance) during video viewing as a function of message valence, arousal, and emotional change rate. Data from 490 paired dyads created from 45 participants were analyzed. We used cross recurrence analysis (a nonlinear dynamical analysis) to capture the dynamics of physiological synchrony. Results showed that calm compared to arousing messages and negative arousing compared to positive arousing messages generated stronger, more deterministically structured, and more stable skin conductance synchrony. Fast compared to slow changes in emotion generated stronger but not necessarily more deterministic and stable skin conductance synchrony. Theoretical and practical implications are discussed

Arousal · Audiology · Cognition · Cognitive psychology · Conductance · Emotional valence · Physics · Skin conductance · Valence (chemistry · Media Influence and Health · Medicine · Mental Health Research Topics · Neuroscience · Opinion Dynamics and Social Influence · Psychology · Social Psychology · Condensed Matter Physics

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Unique citing works2
Citations per year1
Citation span2024 - 2025 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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