Manasi Katragadda
Biographic Data
| ID | 4996509 |
|---|---|
| NAME | Manasi Katragadda |
| GIVEN NAMES | Manasi |
| FAMILY NAME | Katragadda |
| SIGNATURE | KATRAGADDA M |
| AFFILIATIONS | Iowa State University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 1 |
Native American Cultural Capital and Business Strategy: The Culture-of-Origin Effect
This commentary examines the use of American Indian culture in the strategic marketing of goods and services produced from within the American Indian community. Building on concepts from multiple academic disciplines, we introduce a new construct for this practice: the "culture-of-origin" effect. Specifically, the culture-of-origin effect is the strategic use of one's cultural identity as a resource that increases the value of one's products. Mor…
Native American Cultural Capital and Business Strategy: The Culture-of-Origin Effect
This commentary examines the use of American Indian culture in the strategic marketing of goods and services produced from within the American Indian community. Building on concepts from multiple academic disciplines, we introduce a new construct for this practice: the "culture-of-origin" effect. Specifically, the culture-of-origin effect is the strategic use of one's cultural identity as a resource that increases the value of one's products. Mor…
Native American Cultural Capital and Business Strategy: The Culture-of-Origin Effect
This commentary examines the use of American Indian culture in the strategic marketing of goods and services produced from within the American Indian community. Building on concepts from multiple academic disciplines, we introduce a new construct for this practice: the "culture-of-origin" effect. Specifically, the culture-of-origin effect is the strategic use of one's cultural identity as a resource that increases the value of one's products. Mor…
Aesthetics (1 works) · Anthropology (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Cultural capital (1 works) · Cultural Differences and Values (1 works) · Cultural identity (1 works) · Economics (1 works) · History (1 works) · Innovation and Socioeconomic Development (1 works) · Neoclassical economics (1 works)