Native American Cultural Capital and Business Strategy
The Culture-of-Origin Effect
Bibliographic Data
| ID | 7572844 |
|---|---|
| Authors | Daniel Stewart (0000-0003-4368-2788, Gonzaga University), Joseph Gladstone, Joseph Scott Gladstone (0000-0002-6661-2101, New Mexico State University), Amy Klemm Verbos (0000-0001-8395-1239, University of Wisconsin–Whitewater), Amy Verbos, Manasi Katragadda (Iowa State University) |
| Year | 2014 |
| Volume | 38 |
| Issue | 4 |
| Pages | 127-138 |
| Publication date | 2014-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | American Indian Culture and Research Journal (JOURNAL) |
| Journal identifiers | ISSN: 0161-6463 • E-ISSN: 0161-6463 |
| Publisher | California Digital Library (CDL) (PUBLISHER) |
| DOI | 10.17953/aicr.38.4.61015197834j8671 |
| OpenAlex | W2220366826 |
| Language | EN |
| Citations received | 1 |
| References cited | 3 |
This commentary examines the use of American Indian culture in the strategic marketing of goods and services produced from within the American Indian community. Building on concepts from multiple academic disciplines, we introduce a new construct for this practice: the "culture-of-origin" effect. Specifically, the culture-of-origin effect is the strategic use of one's cultural identity as a resource that increases the value of one's products. Moreover, we explore the ethical ramifications of exploiting one's cultural identity for capital gain by highlighting the quandary that emerges when individuals seek to profit from a resource (cultural capital) that belongs collectively to the tribe
Aesthetics · Cultural capital · Cultural identity · Economics · Neoclassical economics · Organizational culture · Political science · Public relations · Social science · Sociology · Tribe · Anthropology · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · History · Innovation and Socioeconomic Development
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 2017 - 2017 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |