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Gavin Johnston

Biographic Data

ID5003296
NAMEGavin Johnston
GIVEN NAMESGavin
FAMILY NAMEJohnston
SIGNATUREJOHNSTON G
AFFILIATIONSOver 19 years brand consulting, strategic planning, and consumer research experience, with 16+ years experience in digital research & planning
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2001
LATEST PUBLICATION YEAR2016
H-INDEX0
  • Finding a Voice in Opiate Addiction

    Open Access•Gavin Johnston•ARTICLE•Ethnographic Praxis in Industry…•2016•References: 4

    Opiate addiction is a significant public health crisis. In the past year, it has become a hot topic at all levels, including the political realm ahead of the presidential election. Triggers, treatment options and restrictions, the criminal justice system, and costs to society are all part of the discussion but the cultural milieu in which addiction occurs is poorly understood. This was a significant problem for our client, the maker of a monthly …

  • Video, Ethnography, and the Corporate Environment

    Gavin Johnston•ARTICLE•Practicing Anthropology•2002

    Whether we conduct fieldwork for clients as a consultant or as professionals inside an organization, we use a range of different strategies in an effort to effectively communicate our findings or to persuade developers, executives, and others to take into account the perceptions, motivations, and needs of users when making decisions about products or business directions. Many of these strategies develop out of trial and error encounters as we lea…

  • National Association for the Practice of Anthropology

    Open Access•Carmen Garcia Ruiz, Gavin Johnston•ARTICLE•Anthropology News•2001

No prominent works on this page.

  • National Association for the Practice of Anthropology

    Open Access•Carmen Garcia Ruiz, Gavin Johnston•ARTICLE•Anthropology News•2001

  • Video, Ethnography, and the Corporate Environment

    Gavin Johnston•ARTICLE•Practicing Anthropology•2002

    Whether we conduct fieldwork for clients as a consultant or as professionals inside an organization, we use a range of different strategies in an effort to effectively communicate our findings or to persuade developers, executives, and others to take into account the perceptions, motivations, and needs of users when making decisions about products or business directions. Many of these strategies develop out of trial and error encounters as we lea…

  • Finding a Voice in Opiate Addiction

    Open Access•Gavin Johnston•ARTICLE•Ethnographic Praxis in Industry…•2016•References: 4

    Opiate addiction is a significant public health crisis. In the past year, it has become a hot topic at all levels, including the political realm ahead of the presidential election. Triggers, treatment options and restrictions, the criminal justice system, and costs to society are all part of the discussion but the cultural milieu in which addiction occurs is poorly understood. This was a significant problem for our client, the maker of a monthly …

Psychology (3 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Addiction (1 work) · Advertising and Communication Studies (1 work) · Anthropological Studies and Insights (1 work) · Anthropology (1 work) · Anthropology: Ethics, History, Culture (1 work) · Art (1 work)

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