Video, Ethnography, and the Corporate Environment
Adapting Methods of Data Collection and Presentation (Or Convincing the Corporate Monster not to Eat You)
Bibliographic Data
| ID | 14835695 |
|---|---|
| Authors | Gavin Johnston (World-Wide U.I Design and Research for Thomson Multimedia, corresponding author) |
| Year | 2002 |
| Volume | 24 |
| Issue | 4 |
| Pages | 40-42 |
| Publication date | 2002-09-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Practicing Anthropology (JOURNAL) |
| Journal identifiers | ISSN: 0888-4552 • E-ISSN: 2994-1628 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.17730/praa.24.4.j75421x487362887 |
| OpenAlex | W2006662072 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
Whether we conduct fieldwork for clients as a consultant or as professionals inside an organization, we use a range of different strategies in an effort to effectively communicate our findings or to persuade developers, executives, and others to take into account the perceptions, motivations, and needs of users when making decisions about products or business directions. Many of these strategies develop out of trial and error encounters as we learn how to make ourselves heard and understood
Business · Data collection · Ethnography · Monster · Participant observation · Perception · Political science · Public relations · Social science · Sociology · Anthropology · Focus Groups and Qualitative Methods · History · Psychology · Radio, Podcasts, and Digital Media · Marketing
| Citations per year | 0.05 |
|---|---|
| Citation span | 2004 - 2004 (1) |
| Highly cited | No |