Rajagopal Rajagopal
Biographic Data
| ID | 5025159 |
|---|---|
| NAME | Rajagopal Rajagopal |
| GIVEN NAMES | Rajagopal |
| FAMILY NAME | Rajagopal |
| SIGNATURE | RAJAGOPAL R |
| AFFILIATIONS | EGADE Business School, Tecnologico de Monterrey, Mexico |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The development of industrial training institutes in colonial Mysore
This research paper refers to study of Industrial Training education policy of colonial Mysore and the development of Industrial Training Institutes and Technical Education. The Data collected for this paper is from primary sources. The overall objective of this research paper is to study about the development of Industrial Schools and Institutes such as Sri Chamarajendra Technical institute, Government Wearing Institute, District Industrial Scho…
Virtual Engagement
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to de…
Contemporary Marketing Strategy
Strategy"Marketing is all about customers todayits embedded philosophy is people, products, and perceptionsmarket leadership with customers is the new global marketing ordertechnology and AI overpowers the conventional wisdom it's all about the advances in marketing that is the focus of the second edition of this book.A must read for students and practitioners
Challenge-Based Learning, Research, and Innovation
Challenge-Based Learning, Research, and Innovation
Business Dynamics in North America
Understanding Consumer Behavior and Consumption Experience
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"
Managing Social Media and Consumerism
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving
Empowering rural women's groups for strengthening economic linkages
Through organizing informal self-help groups (SHGs), rural women in India are provided credit and extension support for various production-oriented income-generating activities. These activities usually include garment-making, embroidery, food processing, bee-keeping, basketry, gem cutting, weaving, and knitting. SHGs are self-governed, with decisions about production and marketing taken collectively, although the group leader is responsible for …
No prominent works on this page.
Empowering rural women's groups for strengthening economic linkages
Through organizing informal self-help groups (SHGs), rural women in India are provided credit and extension support for various production-oriented income-generating activities. These activities usually include garment-making, embroidery, food processing, bee-keeping, basketry, gem cutting, weaving, and knitting. SHGs are self-governed, with decisions about production and marketing taken collectively, although the group leader is responsible for …
Managing Social Media and Consumerism
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving
Understanding Consumer Behavior and Consumption Experience
"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"
Business Dynamics in North America
Challenge-Based Learning, Research, and Innovation
Challenge-Based Learning, Research, and Innovation
Virtual Engagement
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets. Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to de…
Contemporary Marketing Strategy
Strategy"Marketing is all about customers todayits embedded philosophy is people, products, and perceptionsmarket leadership with customers is the new global marketing ordertechnology and AI overpowers the conventional wisdom it's all about the advances in marketing that is the focus of the second edition of this book.A must read for students and practitioners
The development of industrial training institutes in colonial Mysore
This research paper refers to study of Industrial Training education policy of colonial Mysore and the development of Industrial Training Institutes and Technical Education. The Data collected for this paper is from primary sources. The overall objective of this research paper is to study about the development of Industrial Schools and Institutes such as Sri Chamarajendra Technical institute, Government Wearing Institute, District Industrial Scho…
Business (4 works) · Digital Marketing and Social Media (4 works) · Computer Science (3 works) · Sociology (3 works) · Consumer behaviour (2 works) · Economics (2 works) · Marketing (2 works) · Political science (2 works) · Psychology (2 works) · Social and Economic Development in India (2 works)