Managing Social Media and Consumerism
The Grapevine Effect in Competitive Markets
Bibliographic Data
| ID | 19944215 |
|---|---|
| Authors | Rajagopal Rajagopal, N A Rajagopal (0000-0002-2938-0858, Tecnológico de Monterrey, corresponding author) |
| Year | 2013 |
| Pages | 259 |
| Publication date | 2013-01-01 |
| Open Access | Yes |
| Type | BOOK |
| Venue | Managing Social Media and Consumerism (SOURCE_BOOK) |
| Publisher | Palgrave Macmillan UK (PUBLISHER) |
| DOI | 10.1057/9781137281920 |
| OpenAlex | W2498245228 |
| Open Library | OL34535535M |
| ISBN | 9781137281920 |
| Language | EN |
| Citations received | 1 |
| References cited | 1 |
Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving
Business · Consumerism · Political science · Social media · Sociology · World Wide Web · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Technology Adoption and User Behaviour
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.2 |
| Citation span | 2021 - 2021 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |