Jong‐Youn Rha

Biographic Data

ID5037992
NAMEJong‐Youn Rha
GIVEN NAMESJong‐Youn
FAMILY NAMERha
SIGNATURERHA J Y
AFFILIATIONSSeoul National University
ORCID0000-0002-4865-9707
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS7
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2002
LATEST PUBLICATION YEAR2011
H-INDEX1

  • Toward a Digital Goods Consumer Competence Index

    Open AccessHye‐Young Park, Hyun-Woo Park et al.ARTICLEFamily and Consumer Sciences…2011References: 15

    Consumer spending on digital goods such as e‐books, entertainment, and online services is increasing exponentially. Digitalization of the marketplace is transforming the competencies required by consumers if they are to operate efficiently in the changing marketplace. In this study, an index of digital goods consumer competency was developed to help consumer and family scientists to better understand the new marketplace. Empirical testing of the …

  • The mental accounting of time

    Open AccessPriyali Rajagopal, Jong‐Youn Rha et al.ARTICLEJournal of Economic Psychology2009Cited by: 7References: 23

  • The Internet and the Consumer

    Open AccessJong‐Youn Rha, Jong-Youn Rha et al.ARTICLEPrometheus2002

    The Internet is a tool with the potential to enable consumers to effectively participate in collective bargaining in the marketplace. The purpose of this paper is to address the viability of the concept of countervailing power in the Internet era. First, some theoretical perspectives on how on-line consumer networks have the potential to be a new source of countervailing power are introduced. Next, the potential for consumer countervailing power …