Toward a Digital Goods Consumer Competence Index
An Exploratory Study
Bibliographic Data
| ID | 7773284 |
|---|---|
| Authors | Hye‐Young Park, Hyun-Woo Park (0000-0002-2264-2472, National IT industry Promotion Agency, corresponding author), Jong‐Youn Rha (0000-0002-4865-9707, Seoul National University), Richard Widdows (Purdue University West Lafayette) |
| Year | 2011 |
| Volume | 40 |
| Issue | 2 |
| Pages | 184-199 |
| Publication date | 2011-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Family and Consumer Sciences Research Journal (JOURNAL) |
| Journal identifiers | ISSN: 1077-727X • E-ISSN: 1552-3934 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/j.1552-3934.2011.02103.x |
| OpenAlex | W1908893088 |
| Language | EN |
| Citations received | 2 |
| References cited | 16 |
Consumer spending on digital goods such as e‐books, entertainment, and online services is increasing exponentially. Digitalization of the marketplace is transforming the competencies required by consumers if they are to operate efficiently in the changing marketplace. In this study, an index of digital goods consumer competency was developed to help consumer and family scientists to better understand the new marketplace. Empirical testing of the proposed index was carried out using a sample of Korean consumers. Factor analysis was performed to identify the underlying dimensions of the index. Further analysis showed that consumers face particular difficulties in the prepurchase search and evaluation of digital goods. Cluster analysis showed that there are distinct consumer groups that differ in their level of digital goods consumer competence, suggesting that there may be consumer groups that are more vulnerable in the consumption and use of digital goods. This implies a need for intervention from a consumer policy and education perspective
Advertising · Business · Consumer spending · Economics · Empirical research · Goods and services · Product market · Sociology · Speciality goods · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2023 (2) |
| Highly cited | No |