Jack Engledow
Biographic Data
| ID | 5053975 |
|---|---|
| NAME | Jack Engledow |
| GIVEN NAMES | Jack |
| FAMILY NAME | Engledow |
| SIGNATURE | ENGLEDOW J |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1977 |
| LATEST PUBLICATION YEAR | 1977 |
| H-INDEX | 1 |
A Factor Analytic Comparison of U.S. and German Information Seekers
Separate two-level factor analyses were performed upon data from large samples of subscribers to product testing magazines in the U.S. and Germany. Cross cultural comparisons show strong similarities of patterns in attitudes and behavior with regard to the purchase process and market environment. Differences seem mostly related to importance of brand name and advertising in the U.S. and the tendency of the Germans to include more variables in fac…
A Factor Analytic Comparison of U.S. and German Information Seekers
Separate two-level factor analyses were performed upon data from large samples of subscribers to product testing magazines in the U.S. and Germany. Cross cultural comparisons show strong similarities of patterns in attitudes and behavior with regard to the purchase process and market environment. Differences seem mostly related to importance of brand name and advertising in the U.S. and the tendency of the Germans to include more variables in fac…
A Factor Analytic Comparison of U.S. and German Information Seekers
Separate two-level factor analyses were performed upon data from large samples of subscribers to product testing magazines in the U.S. and Germany. Cross cultural comparisons show strong similarities of patterns in attitudes and behavior with regard to the purchase process and market environment. Differences seem mostly related to importance of brand name and advertising in the U.S. and the tendency of the Germans to include more variables in fac…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Market Behavior and Pricing (1 work) · Customer Service Quality and Loyalty (1 work) · Factor (programming language) (1 work) · German (1 work) · Linguistics (1 work) · Marketing (1 work)