Tzu-Ching Lai
Biographic Data
| ID | 5068301 |
|---|---|
| NAME | Tzu-Ching Lai |
| GIVEN NAMES | Tzu-Ching |
| FAMILY NAME | Lai |
| SIGNATURE | LAI T |
| AFFILIATIONS | National Kaohsiung University of Hospitality and Tourism |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Who has your back? Countering dark patterns in online shopping using interpersonal and AI-delivered support
Elegant With Leisurely
This study examines how the prestige sensitivity, uniqueness, and vividness of tourism products affect brand love through luxury tourism consumption; likewise, it explores the moderating effects of perceived product fit diagnosticity and peer influence on brand love. We developed our proposed research model from a theoretical background. Using a partial least squares regression model, we analyzed 213 completed questionnaire samples. The study’s f…
No prominent works on this page.
Elegant With Leisurely
This study examines how the prestige sensitivity, uniqueness, and vividness of tourism products affect brand love through luxury tourism consumption; likewise, it explores the moderating effects of perceived product fit diagnosticity and peer influence on brand love. We developed our proposed research model from a theoretical background. Using a partial least squares regression model, we analyzed 213 completed questionnaire samples. The study’s f…
Who has your back? Countering dark patterns in online shopping using interpersonal and AI-delivered support
Advertising (1 works) · Aesthetics (1 works) · AI in Service Interactions (1 works) · Appeal (1 works) · Appeal to emotion (1 works) · Art (1 works) · Business (1 works) · Commerce (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Retail Behavior Studies (1 works)