María Dolores Teruel Serrano
Biographic Data
| ID | 5093033 |
|---|---|
| NAME | María Dolores Teruel Serrano |
| GIVEN NAMES | María Dolores Teruel |
| FAMILY NAME | Serrano |
| SIGNATURE | SERRANO M D T |
| AFFILIATIONS | Universitat Politècnica de València |
| ORCID | 0000-0001-6774-4213 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Rethinking evaluation in European Union-funded tourism projects
Spatial distribution and challenges in European Union funding
Gestión de marca cultural y digital
Este estudio examina la importancia de los elementos identitarios en la aplicación de la marca de un sitio patrimonial, específicamente el Parque Nacional Sangay en Ecuador. Se analiza la narrativa y promoción del sitio mediante sistemas digitales, empleando un enfoque mixto que incluye un grupo focal de expertos en marcas culturales y una encuesta a 385 personas. Se proponen iniciativas y líneas de investigación para mejorar la comunicación y pr…
Visual Identity Based on Ancestral Iconography
Iconography is one of the most powerful ways to express the cultural identity of a community through the creation of symbols that promote its re-evaluation, although it is not always used as a way to promote this cultural development. The aim of this research is to emphasize visual identity based on ancestral iconography as a strategy in the re-evaluation of the Caranqui culture and in the transmission of knowledge about the archaeological site o…
Evaluación de la eficiencia comunicativa de los sitios web del destino arqueológico-patrimonial de Cartagena (España)
Archaeological heritage is presented as a driven force of tourism in Mediterranean destinations. To obtain a balance between heritage conservation and tourism development is a challenge to achieve in most of heritage destinations. For this, it is proposed to grant to strategic communication through the Information and Communications Technology(ICT) greater valuation whether appropriate objectives are assigned beyond promotional or informative. Th…
Evaluación de la eficiencia comunicativa de los sitios web del destino arqueológico-patrimonial de Cartagena (España)
Archaeological heritage is presented as a driven force of tourism in Mediterranean destinations. To obtain a balance between heritage conservation and tourism development is a challenge to achieve in most of heritage destinations. For this, it is proposed to grant to strategic communication through the Information and Communications Technology(ICT) greater valuation whether appropriate objectives are assigned beyond promotional or informative. Th…
Visual Identity Based on Ancestral Iconography
Iconography is one of the most powerful ways to express the cultural identity of a community through the creation of symbols that promote its re-evaluation, although it is not always used as a way to promote this cultural development. The aim of this research is to emphasize visual identity based on ancestral iconography as a strategy in the re-evaluation of the Caranqui culture and in the transmission of knowledge about the archaeological site o…
Gestión de marca cultural y digital
Este estudio examina la importancia de los elementos identitarios en la aplicación de la marca de un sitio patrimonial, específicamente el Parque Nacional Sangay en Ecuador. Se analiza la narrativa y promoción del sitio mediante sistemas digitales, empleando un enfoque mixto que incluye un grupo focal de expertos en marcas culturales y una encuesta a 385 personas. Se proponen iniciativas y líneas de investigación para mejorar la comunicación y pr…
Spatial distribution and challenges in European Union funding
Rethinking evaluation in European Union-funded tourism projects
Diverse Aspects of Tourism Research (4 works) · Tourism (3 works) · Archaeology (2 works) · Art (2 works) · Cultural heritage (2 works) · European union (2 works) · Geography (2 works) · Political science (2 works) · Sociology (2 works) · Sustainability (2 works)