Rebekah Grome
Biographic Data
| ID | 5145423 |
|---|---|
| NAME | Rebekah Grome |
| GIVEN NAMES | Rebekah |
| FAMILY NAME | Grome |
| SIGNATURE | GROME R |
| AFFILIATIONS | West Texas A&M University |
| ORCID | 0000-0002-8287-5550 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 15 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Global brand opportunities and K-dramas
This content analysis offers a benchmark of product placement (PPL) in eight Korean dramas that earned top viewership on Netflix during the COVID-driven media consumption of 2020 and continued streaming 5 years later. Researchers found 507 labelled products from 78 unique brands, including a heavy presence of brands from 11 non-Korean countries. Automobiles appeared most frequently as a product category, followed by food and beverages. Branded pr…
It’s about time”
Quantitative content analysis was used to examine social media responses to the BBC’s announcement of the first female Doctor in the science-fiction show Doctor Who. Tweets reacting to the BBC’s framing of the decision (N = 2,971) were coded for mentions of representation, impact on the character, political correctness, feminism, impact on ratings, and impact on younger generations. Results indicated that audience responses did not reflect the BB…
A test of the domain-specific acculturation strategy hypothesis
Acculturation literature has evolved over the past several decades and has highlighted the dynamic ways in which individuals negotiate experiences in multiple cultural contexts. The present study extends this literature by testing M. J. Miller and R. H. Lim's (2010) domain-specific acculturation strategy hypothesis-that individuals might use different acculturation strategies (i.e., assimilated, bicultural, separated, and marginalized strategies;…
A test of the domain-specific acculturation strategy hypothesis
Acculturation literature has evolved over the past several decades and has highlighted the dynamic ways in which individuals negotiate experiences in multiple cultural contexts. The present study extends this literature by testing M. J. Miller and R. H. Lim's (2010) domain-specific acculturation strategy hypothesis-that individuals might use different acculturation strategies (i.e., assimilated, bicultural, separated, and marginalized strategies;…
A test of the domain-specific acculturation strategy hypothesis
Acculturation literature has evolved over the past several decades and has highlighted the dynamic ways in which individuals negotiate experiences in multiple cultural contexts. The present study extends this literature by testing M. J. Miller and R. H. Lim's (2010) domain-specific acculturation strategy hypothesis-that individuals might use different acculturation strategies (i.e., assimilated, bicultural, separated, and marginalized strategies;…
It’s about time”
Quantitative content analysis was used to examine social media responses to the BBC’s announcement of the first female Doctor in the science-fiction show Doctor Who. Tweets reacting to the BBC’s framing of the decision (N = 2,971) were coded for mentions of representation, impact on the character, political correctness, feminism, impact on ratings, and impact on younger generations. Results indicated that audience responses did not reflect the BB…
Global brand opportunities and K-dramas
This content analysis offers a benchmark of product placement (PPL) in eight Korean dramas that earned top viewership on Netflix during the COVID-driven media consumption of 2020 and continued streaming 5 years later. Researchers found 507 labelled products from 78 unique brands, including a heavy presence of brands from 11 non-Korean countries. Automobiles appeared most frequently as a product category, followed by food and beverages. Branded pr…
Media Influence and Health (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · Acculturation (1 work) · Anthropology (1 work) · Asian Culture and Media Studies (1 work) · Audience measurement (1 work) · Benchmark (surveying (1 work)