Karin Botha
Biographic Data
| ID | 5153699 |
|---|---|
| NAME | Karin Botha |
| GIVEN NAMES | Karin |
| FAMILY NAME | Botha |
| SIGNATURE | BOTHA K |
| AFFILIATIONS | North-West University |
| ORCID | 0000-0002-5714-0069 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Tourism futures
Tourism Futures research must shift from forecasting to equitable benefit sharing. • The Beneficiary-First Framework ensures inclusive and ethical co-creation. • Evaluation should prioritise well-being over purely economic growth indicators. • International cooperation is vital to address inequalities in tourism research.
Using market segmentation to examine factors influencing live theatre ticket purchases among South African festival attendees across generations
Despite existing research on generational consumer behaviour, South African arts festivals still employ generalized marketing strategies and live theatre offerings at arts festivals, assuming homogeneity among audiences. This study, therefore, investigates and compares factors that influence the purchase behaviour of different generational cohorts. Using a quantitative method, which included 1748 (N) live theatre attendees across four national ar…
A comparative analysis of aspects influencing live theatre ticket purchases of teenagers and students in South Africa
A decline in live theatre ticket sales and, more recently, the impact of Covid-19 on the live theatre industry, are forcing live theatre providers and marketers to seek alternative ways to keep theatre alive. One strategy is to investigate and attract a new market to attract to live theatre productions. Generation Z (also known as Gen Z) is currently the largest consumer market worldwide and has become a key focus market to attract to the theatre…
Determining the key factors contributing to children's theatre ticket purchases at Afrikaans arts festivals in South Africa
In South Africa, the popularity and rapid expansion of festivals are resulting in festivals competing for revenue and visitors’ leisure time. Many Afrikaans arts festivals in SA are experiencing declines in ticket sales and/or visitor numbers, thereby threatening the sustainability of this attendee market. However, another concern is the ageing of this attendee market. Festival organizers/marketers should therefore not only have a good understand…
Analyzing the ticket purchasing behaviour of younger Afrikaans cinema attendees
The Afrikaans film industry is facing a difficult time, as many Afrikaans films are struggling financially. By determining the key factors contributing to the ticket purchases for Afrikaans films, the Afrikaans film industry can be assisted to increase ticket sales. Younger consumers are the future market for most industries, and since films are a leisure activity enjoyed by many young individuals, a better understanding of the needs and preferen…
Is it still about the arts? The perceived contribution of KKNK to the arts
Arts festivals have grown in both number and size, especially in South Africa. This growth could be attributed to the numerous benefits associated with arts festivals. However, to date the exact nature and extent of the contribution of such festivals to the various art forms are rather unclear. The aim of this study is to determine the contribution of one of South Africa's largest and most popular Afrikaans arts festivals, the Klein Karoo Nationa…
What really matters to the audience
Competition in the South African arts festival market is an evident problem and is associated with changes in ticket purchase behaviour among performing arts patrons and declining ticket sales. This holds a negative implication for arts festivals, since visitors who purchase tickets tend to stay for longer periods and spend more than visitors not interested in ticketed shows/productions. Ticket sales from audiences are also one of festivals' main…
Expenditure-based segmentation of visitors to Aardklop National Arts Festival
Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential markets into homogenous groups based on meaningful characteristics. The aim of this article is to segment visitors (by using visitor expenditure as segmentation method) to one of South Africa's largest arts festivals, namely th…
No prominent works on this page.
Expenditure-based segmentation of visitors to Aardklop National Arts Festival
Competition in the festival market has important implications for South African arts/cultural festivals. To assist a festival to remain sustainable, market segmentation is an effective tool to divide existing and potential markets into homogenous groups based on meaningful characteristics. The aim of this article is to segment visitors (by using visitor expenditure as segmentation method) to one of South Africa's largest arts festivals, namely th…
What really matters to the audience
Competition in the South African arts festival market is an evident problem and is associated with changes in ticket purchase behaviour among performing arts patrons and declining ticket sales. This holds a negative implication for arts festivals, since visitors who purchase tickets tend to stay for longer periods and spend more than visitors not interested in ticketed shows/productions. Ticket sales from audiences are also one of festivals' main…
Is it still about the arts? The perceived contribution of KKNK to the arts
Arts festivals have grown in both number and size, especially in South Africa. This growth could be attributed to the numerous benefits associated with arts festivals. However, to date the exact nature and extent of the contribution of such festivals to the various art forms are rather unclear. The aim of this study is to determine the contribution of one of South Africa's largest and most popular Afrikaans arts festivals, the Klein Karoo Nationa…
Analyzing the ticket purchasing behaviour of younger Afrikaans cinema attendees
The Afrikaans film industry is facing a difficult time, as many Afrikaans films are struggling financially. By determining the key factors contributing to the ticket purchases for Afrikaans films, the Afrikaans film industry can be assisted to increase ticket sales. Younger consumers are the future market for most industries, and since films are a leisure activity enjoyed by many young individuals, a better understanding of the needs and preferen…
Determining the key factors contributing to children's theatre ticket purchases at Afrikaans arts festivals in South Africa
In South Africa, the popularity and rapid expansion of festivals are resulting in festivals competing for revenue and visitors’ leisure time. Many Afrikaans arts festivals in SA are experiencing declines in ticket sales and/or visitor numbers, thereby threatening the sustainability of this attendee market. However, another concern is the ageing of this attendee market. Festival organizers/marketers should therefore not only have a good understand…
A comparative analysis of aspects influencing live theatre ticket purchases of teenagers and students in South Africa
A decline in live theatre ticket sales and, more recently, the impact of Covid-19 on the live theatre industry, are forcing live theatre providers and marketers to seek alternative ways to keep theatre alive. One strategy is to investigate and attract a new market to attract to live theatre productions. Generation Z (also known as Gen Z) is currently the largest consumer market worldwide and has become a key focus market to attract to the theatre…
Tourism futures
Tourism Futures research must shift from forecasting to equitable benefit sharing. • The Beneficiary-First Framework ensures inclusive and ethical co-creation. • Evaluation should prioritise well-being over purely economic growth indicators. • International cooperation is vital to address inequalities in tourism research.
Using market segmentation to examine factors influencing live theatre ticket purchases among South African festival attendees across generations
Despite existing research on generational consumer behaviour, South African arts festivals still employ generalized marketing strategies and live theatre offerings at arts festivals, assuming homogeneity among audiences. This study, therefore, investigates and compares factors that influence the purchase behaviour of different generational cohorts. Using a quantitative method, which included 1748 (N) live theatre attendees across four national ar…
Advertising (5 works) · Business (5 works) · Marketing (5 works) · Sport and Mega-Event Impacts (5 works) · Ticket (5 works) · Art (4 works) · The arts (4 works) · Visual arts (4 works) · Diverse Aspects of Tourism Research (3 works) · Geography (3 works)