Hashed Mabkhot
Biographic Data
| ID | 5157385 |
|---|---|
| NAME | Hashed Mabkhot |
| GIVEN NAMES | Hashed |
| FAMILY NAME | Mabkhot |
| SIGNATURE | MABKHOT H |
| AFFILIATIONS | King Faisal University |
| ORCID | 0000-0001-6267-6733 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Social Media Marketing and Purchase Intentions
This study examines the impact of social media marketing activities (SMMA), brand equity, and brand awareness on consumers’ purchase intentions in Saudi Arabia’s rapidly expanding online shopping environment. In recent years, social media platforms have revolutionized the way businesses interact with consumers, making it essential to understand their influence on purchasing behavior. This research adopts a quantitative approach, collecting data f…
When Chatbots Feel Human
This study investigates how chatbot anthropomorphism influences consumer satisfaction, trust, loyalty, and decision-making in AI-enabled brand interactions. Data were collected from 663 Saudi consumers through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Model assessment employed path coefficients, explanatory power (R2), and effect size (f2) to evaluate the robustness of hypothesized relations…
Mapping personality traits and green entrepreneurship and their direct effect on green entrepreneurship intention among Saudi Arabia’s future generation
Personality traits refer to enduring patterns of emotions, behaviors, and thoughts that shape an individual’s distinct character, influencing how they perceive and engage with their environment. This quantitative study aims to underscore the influence of personal factors and the role of educational institutions in mapping sustainable green entrepreneurial intentions among university students in Saudia Arabia. To examine the impact of personality …
No prominent works on this page.
Mapping personality traits and green entrepreneurship and their direct effect on green entrepreneurship intention among Saudi Arabia’s future generation
Personality traits refer to enduring patterns of emotions, behaviors, and thoughts that shape an individual’s distinct character, influencing how they perceive and engage with their environment. This quantitative study aims to underscore the influence of personal factors and the role of educational institutions in mapping sustainable green entrepreneurial intentions among university students in Saudia Arabia. To examine the impact of personality …
When Chatbots Feel Human
This study investigates how chatbot anthropomorphism influences consumer satisfaction, trust, loyalty, and decision-making in AI-enabled brand interactions. Data were collected from 663 Saudi consumers through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Model assessment employed path coefficients, explanatory power (R2), and effect size (f2) to evaluate the robustness of hypothesized relations…
Social Media Marketing and Purchase Intentions
This study examines the impact of social media marketing activities (SMMA), brand equity, and brand awareness on consumers’ purchase intentions in Saudi Arabia’s rapidly expanding online shopping environment. In recent years, social media platforms have revolutionized the way businesses interact with consumers, making it essential to understand their influence on purchasing behavior. This research adopts a quantitative approach, collecting data f…
Digital Marketing and Social Media (2 works) · Structural equation modeling (2 works) · AI in Service Interactions (1 work) · Big Five personality traits (1 work) · Brand awareness (1 work) · Brand equity (1 work) · Brand Loyalty (1 work) · Brand management (1 work) · Business (1 work) · Chatbot (1 work)