Scott Houghton
Biographic Data
| ID | 5182363 |
|---|---|
| NAME | Scott Houghton |
| GIVEN NAMES | Scott |
| FAMILY NAME | Houghton |
| SIGNATURE | HOUGHTON S |
| AFFILIATIONS | Northumbria University |
| ORCID | 0000-0003-0165-122X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Adapting in times of crisis
Gambling marketing on social media in countries like Great Britain (GB) is relatively well understood. Little is known, however, about how such marketing is impacted by major changes to the gambling landscape, like the COVID-19 pandemic. Here, we assessed changes in the frequency, sentiment, and content of gambling marketing on Twitter by Great Britain (GB) gambling operators and affiliates. We analysed n = 353,134 tweets from 10 operators and af…
Tracking online searches for gambling activities and operators in the United Kingdom during the Covid-19 pandemic
Comparing football bettors' response to social media marketing differing in bet complexity and account type – An experimental study
A Multisite Randomized Controlled Trial of the Effectiveness of Descubriendo la Lectura
We present findings from a randomized controlled trial of Descubriendo la Lectura (DLL), an intervention designed to improve the literacy skills of Spanish-speaking first graders, who are struggling with reading. DLL offers one-on-one native language literacy instruction for 12 to 20 weeks to each school’s lowest performing first-graders. Examining literacy outcomes for 187 students, hierarchical linear model analyses revealed statistically signi…
A Multisite Randomized Controlled Trial of the Effectiveness of Descubriendo la Lectura
We present findings from a randomized controlled trial of Descubriendo la Lectura (DLL), an intervention designed to improve the literacy skills of Spanish-speaking first graders, who are struggling with reading. DLL offers one-on-one native language literacy instruction for 12 to 20 weeks to each school’s lowest performing first-graders. Examining literacy outcomes for 187 students, hierarchical linear model analyses revealed statistically signi…
A Multisite Randomized Controlled Trial of the Effectiveness of Descubriendo la Lectura
We present findings from a randomized controlled trial of Descubriendo la Lectura (DLL), an intervention designed to improve the literacy skills of Spanish-speaking first graders, who are struggling with reading. DLL offers one-on-one native language literacy instruction for 12 to 20 weeks to each school’s lowest performing first-graders. Examining literacy outcomes for 187 students, hierarchical linear model analyses revealed statistically signi…
Comparing football bettors' response to social media marketing differing in bet complexity and account type – An experimental study
Tracking online searches for gambling activities and operators in the United Kingdom during the Covid-19 pandemic
Adapting in times of crisis
Gambling marketing on social media in countries like Great Britain (GB) is relatively well understood. Little is known, however, about how such marketing is impacted by major changes to the gambling landscape, like the COVID-19 pandemic. Here, we assessed changes in the frequency, sentiment, and content of gambling marketing on Twitter by Great Britain (GB) gambling operators and affiliates. We analysed n = 353,134 tweets from 10 operators and af…
Gambling Behavior and Treatments (3 works) · Psychology (3 works) · Computer Science (2 works) · Medicine (2 works) · Social media (2 works) · Sports Analytics and Performance (2 works) · The Internet (2 works) · 2019-20 coronavirus outbreak (1 work) · Advertising (1 work) · BET theory (1 work)