Shelly Ghai Bajaj
Biographic Data
| ID | 5231481 |
|---|---|
| NAME | Shelly Ghai Bajaj |
| GIVEN NAMES | Shelly Ghai |
| FAMILY NAME | Bajaj |
| SIGNATURE | BAJAJ S G |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 0 |
The Use of Twitter during the 2014 Indian General Elections
Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the Congress Party. Combining its use of Twitter with conventional campaigning, the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy
No prominent works on this page.
The Use of Twitter during the 2014 Indian General Elections
Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the Congress Party. Combining its use of Twitter with conventional campaigning, the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy
Computer Science (1 work) · Corporate governance (1 work) · Economics (1 work) · General election (1 work) · Law (1 work) · Law (1 work) · Management (1 work) · Microblogging (1 work) · Narrative (1 work) · Political economy (1 work)