The Use of Twitter during the 2014 Indian General Elections
Bibliographic Data
| ID | 8369341 |
|---|---|
| Authors | Shelly Ghai Bajaj (corresponding author) |
| Year | 2017 |
| Volume | 57 |
| Issue | 2 |
| Pages | 249-270 |
| Publication date | 2017-04-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Asian Survey (JOURNAL) |
| Journal identifiers | ISSN: 0004-4687 • E-ISSN: 1533-838X |
| Publisher | University of California Press (PUBLISHER • US) |
| DOI | 10.1525/as.2017.57.2.249 |
| OpenAlex | W2604433877 |
| Language | EN |
| Citations received | 4 |
Through its use of the microblogging site Twitter during the 2014 Indian election campaign, the Bharatiya Janata Party successfully set the election agenda around development and governance to discredit the Congress Party. Combining its use of Twitter with conventional campaigning, the BJP also personalized the electoral narrative by making the leadership of Narendra Modi the centerpiece of its strategy
Corporate governance · Economics · General election · Management · Microblogging · Narrative · Political economy · Political science · Politics · Public relations · Set (abstract data type · Social media · Sociology · Computer Science · Law · Public Administration · Social Media and Politics
| Unique citing works | 4 |
|---|---|
| Citations per year | 0.8 |
| Citation span | 2021 - 2024 (4) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 4 |