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E J Lee

Biographic Data

ID52593
NAMEE J Lee
GIVEN NAMESE J
FAMILY NAMELee
SIGNATURELEE E J
AFFILIATIONSSeoul National University
ORCID0000-0002-8752-248X
VERIFIEDYes
TOTAL WORKS27
TOTAL CITATIONS51
AUTHOR COUNT27
EDITOR COUNT0
FIRST PUBLICATION YEAR1997
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Thinking Hard, Thinking Smart: How News Users’ Cognitive Traits Guide Their Responses to Fact-Checks

    Open Access•E J Lee, M Chung•ARTICLE•Digital Journalism•2026

    The efficacy of fact-checks for correcting misbeliefs has been a subject of debate, partially because people tend to assume what is being told is true upon encountering misinformation, which heightens resistance to corrective information they encounter later. The current study examined how the truth bias might affect individuals’ responses to falsifying and verifying fact-checks, and if individuals’ cognitive traits moderate such effects. Overall…

  • Authenticity at the heart of communication

    Open Access•E J Lee•ARTICLE•Journal of Communication•2025

    Authenticity has become a defining issue in contemporary communication, with challenges spanning fake identities, mis/disinformation, AI-generated hallucinations, and identity performance online. Following Lee’s (2020) authenticity model of mediated communication, I first examine authenticity through three key dimensions—source, message, and interaction authenticity—highlighting real-world cases that illustrate the evolving nature of trust and de…

  • Catch me if you search: When contextual web search results affect the detection of hallucinations

    Open Access•Mahjabin Nahar, E J Lee et al.•ARTICLE•Computers in Human Behavior•2025

  • The mirror of the metaverse: An Exploration of Reciprocal Effects Between Self-Views and Avatar-Based Self-Presentation

    Open Access•Hyun Suk Kim, Soela Kim et al.•ARTICLE•Human Communication Research•2025•Cited by: 2•References: 57

    This study examined how users' self-views (i.e., identity coherence, identity confusion, self-esteem) and their self-presentation through avatars (i.e., the number of avatars used, self-avatar dissimilarity, the frequency of and the expenditure on avatar customization) in the metaverse mutually influence each other, based on a three-wave panel survey of Zepeto users in South Korea (N = 640). Dynamic fixed-effects models yielded no significant eff…

  • Minding the source: Toward an Integrative Theory of Human-Machine Communication

    Open Access•E J Lee•ARTICLE•Human Communication Research•2024•Cited by: 10•References: 43

    According to the computers are social actors (CASA) paradigm, a dominant theoretical framework for research on human-computer interaction, people treat computers as if they were people. Recent studies on human-machine communication (HMC) and human-artificial intelligence (AI) interaction, however, appear to focus on when and how people respond to machines differently than to human agents. To reconcile this apparent contradiction, this study revie…

  • How Political Identity and Misinformation Priming Affect Truth Judgments and Sharing Intention of Partisan News

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Digital Journalism•2023

    The current research investigated (a) if political identity predicts perceived truthfulness of and the intention to share partisan news, and (b) if a media literacy video that warns of misinformation (priming-video) mitigates the partisan bias by enhancing truth discernment. To evaluate if heightened salience of misinformation accounts for the effects of the media literacy intervention, we also tested if recalling prior exposure to misinformation…

  • Nostalgic Social Media Use and Psychological Well-Being During the Covid-19 Pandemic

    Open Access•Roselyn J Lee-Won, E J Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2023

    Physical and social distancing practices mandated during the COVID-19 pandemic posed serious threats to mental health on a global scale. Drawing upon the literature on nostalgia as a coping resource and the psychological benefits of nostalgic media use, we investigated the relationship between nostalgic social media use and psychological well-being amid the COVID-19 pandemic, considering perceived self-continuity as a mediator. An online survey c…

  • What Is the Draw of the Metaverse? Personality Correlates of Zepeto Use Motives and Their Associations With Psychological Well-Being

    Open Access•E J Lee, Won-Jae Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2023

    Despite the hype surrounding the metaverse, there is scant empirical research that examines who uses the service, for what specific purposes, and with what consequences. Based on a survey of current Zepeto users ( N = 200), a popular metaverse application that enables people to create avatars and socialize while exploring the virtual spaces, we investigated (a) the key motives of Zepeto use, (b) how Big Five personality traits predict specific mo…

  • Social Media vs. Mass Media: Mitigating the Suspicion of Ulterior Motives in Public Health Communication

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Health Communication•2023

    Two experiments examined if persuasive effectiveness of health messages varies as a function of the communication channel (Facebook vs. news website), and if so, why. Specifically, we examined perceived ulterior motives of the communicator as an explanation for why public health campaigns may be less effective when conveyed via mass-directed (vs. interpersonal) channels, and further investigated if message recipients’ health interest moderates su…

  • Polarization or Mainstreaming? How Covid-19 News Exposure Affects Perceived Seriousness of the Pandemic and the Susceptibility to Covid-19 Misinformation

    Open Access•Jiyoung Han, E J Lee•ARTICLE•Science Communication•2023•References: 10

    Two surveys investigated whether the exposure to COVID-19 news widens (polarization) or narrows (mainstreaming) the partisan gap in perceived seriousness of the pandemic, and how the perception affects individuals' susceptibility to COVID-19 misinformation that either exaggerates or downplays its health risks. Overall exposure to COVID-19 news homogenized the partisans' otherwise divergent risk perceptions, but the partisan divide was wider among…

  • Something's Fishy About It: How Opinion Congeniality and Explainability Affect Motivated Attribution to Artificial Intelligence Versus Human Comment Moderators

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2022

    An online experiment ( N = 384) examined when and how the identity of the comment moderator (artificial intelligence [AI] vs. human) on a news website affects the extent to which individuals (a) suspect political motives for comment removal and (b) believe in the AI heuristic (“AI is objective, neutral, accurate, and fair”). Specifically, we investigated how the provision of an explanation for comment removal (none vs. real vs. placebic), and opi…

  • Recalling the Life of Physical Education High School Student Athletes: The Narrative Inquiry from the Perspective of Socialization

    E J Lee, Eun-Ju Lee et al.•ARTICLE•Korean Society for the Sociology…•2022

    본 연구는 체육고등학교 졸업을 기점으로 조직적 스포츠 참가를 중단 및 탈락한 비우수학생선수를 대상으로, 그들의 내러티브에서 생성되는 경험의 의미를 이해하는 데 목적이 있다. 이를 위해 내러티브 탐구 방법을 적용하였고, 대화 기법을 중점으로 경험의 의미를 탐구하였다. 3차원적 내러티브 탐구 지점에서 분석한 경험의 의미는 다음과 같다. 첫째, 스포츠로의 사회화 내러티브에서 ‘주어진 삶의 굴레’, ‘결핍과 욕구로 선택한 삶’, 둘째, 스포츠를 통한 사회화 내러티브에서 ‘폭력적 만행과 강압적 규율에 순응’, ‘뚜렷한 목표 의식과 강인한 정신력으로 몰입’, 셋째, 스포츠에서의 탈사회화 내러티브에서 ‘한계: 육체적·정신적 번아웃’, ‘고비: 노력과 결실의 모순’, 넷째, 재사회화 내러티브에서 ‘과거와 현재가 공존하는 삶’, ‘강한 의지로 점철된 삶의 태도’라는 경험의 의미를 통찰하였다

  • Making Sense of Pandemic-Induced Changes in Journalism and Beyond

    E J Lee, Eun‐ju Lee•ARTICLE•Digital Journalism•2021

    There is no question that it is crucial to document, as precisely and thoroughly as we can, how this arguably unprecedented global crisis has changed the way news is produced, diffused, and consumed, with what effects. By critically analyzing our collective experiences of and responses to the global health crisis as related to journalism, which range from data-driven news production, to existing and emergent threats to press freedom, to misinform…

  • When and How User Comments Affect News Readers’ Personal Opinion: Perceived Public Opinion and Perceived News Position as Mediators

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Digital Journalism•2021

    Two experiments investigated when and how user comments on news websites affect individuals’ personal opinion. In Study 1 (N = 596), opinion-reinforcing (vs. opinion-challenging) user comments led participants to perceive both (a) public opinion and (b) the news tone to be more congenial to their own position, which induced opinion polarization. When user comments were presented within the news article as direct quotes, however, their influence o…

  • Violent Video Games and Aggression: Stimulation or Catharsis or Both

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2021

    Effects of violent video games on aggression remain contentious despite decades of empirical investigations. Using eight-wave panel data collected from 662 South Korean adolescents (grades 4, 7, and 10) for a 4-year period (number of observations = 5,296), the current research critically tested competing hypotheses concerning the relations between violent video games and aggression. In so doing, we directly compared the results from dynamic fixed…

  • Effectiveness of Politicians' Soft Campaign on Twitter Versus TV: Cognitive and Experiential Routes

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2013

    An experiment (N = 183) investigated (a) if individuals respond differently to politicians' Twitter messages and their TV interview, and if so, (b) what cognitive and experiential processes account for such differences. Participants viewed either a segment of a TV talk show, wherein a female politician conversed with the hosts about her personal life and political philosophy, or her Twitter page containing identical messages. Exposure to her TV i…

  • Seek and You Shall Find? How Need for Orientation Moderates Knowledge Gain from Twitter Use: Twitter and News Knowledge

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2013

    A Web-based survey (N = 306) examined if Twitter use enhances individuals' news knowledge, and if so, how such effects might vary depending on their need for orientation (Nfo) and the type of news (hard vs. soft). The duration of Twitter use positively predicted hard news knowledge, but only for those higher in Nfo. In contrast, daily Twitter use had negative influence on high Nfos' soft news knowledge, with no corresponding effect for lows. Alth…

  • To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions: Politicians' Twitter Communication

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2012

    Two experiments investigated when and how politicians' Twitter communication affects the public's cognitive, affective, and behavioral reactions, focusing on the effects of message personalization. In Study 1, personalized (vs. depersonalized) messages significantly enhanced message recognition and recall, but they heightened perceived presence of and imagined intimacy with the candidate only among more affiliative individuals, while lowering the…

  • What Do Others’ Reactions to News on Internet Portal Sites Tell Us? Effects of Presentation Format and Readers’ Need for Cognition on Reality Perception

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Communication Research•2010

    The present experiment investigated if and how other readers’ reactions to news on Internet portal sites affect individuals’ perceptions of public opinion, assessments of media influence, and their personal opinion. In so doing, others’ responses were shown as either individual comments or aggregate approval ratings of the article, and the individual’s need for cognition (NFC) was considered as a potential moderator of their relative effects. Hig…

  • Gender Stereotyping of Computers: Resource Depletion or Reduced Attention

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2008

    Two experiments extended the computers are social actors paradigm by examining when and why people are more likely to evince gender-typed responses to computers. In both experiments, participants played a trivia game with a computer, which they thought generated random answers. When the computer gender was manifested in cartoon characters, participants attributed greater competence and exhibited greater conformity to the male than female computer…

  • The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

    Open Access•Jeffrey W Overby, E J Lee et al.•ARTICLE•Journal of Business Research•2006

  • Deindividuation Effects on Group Polarization in Computer-Mediated Communication: The Role of Group Identification, Public-Self-Awareness, and Perceived Argument Quality

    Open Access•E J Lee, Eun-Ju Lee•ARTICLE•Journal of Communication•2006•Cited by: 39•References: 5

    The present experiment investigated how deindividuation affects group polarization in computer-mediated communication. Before exchanging their opinions about social dilemmas with 3 ostensible partners via computer, participants either shared some personal information (individuated) or not (deindividuated). Consistent with the social identity model of deindividuation effects (SIDE), deindividuation fostered group identification with the partners a…

  • Effects of Cyclosporin A on the Epiphyseal Plate Growth in Rats

    H J Kim, O J Kim et al.•ARTICLE•Korean Journal of Physical…•2003

  • Inhibitory action of water soluble fraction of Terminalia chebula on systemic and local anaphylaxis

    Open Access•T Y Shin, Tae‐Yong Shin et al.•ARTICLE•Journal of Ethnopharmacology•2001

  • The stem of Sinomenium acutum inhibits mast cell-mediated anaphylactic reactions and tumor necrosis factor-α production from rat peritoneal mast cells

    Open Access•H M Kim, P D Moon et al.•ARTICLE•Journal of Ethnopharmacology•2000

Next
  • Deindividuation Effects on Group Polarization in Computer-Mediated Communication: The Role of Group Identification, Public-Self-Awareness, and Perceived Argument Quality

    Open Access•E J Lee, Eun-Ju Lee•ARTICLE•Journal of Communication•2006•Cited by: 39•References: 5

    The present experiment investigated how deindividuation affects group polarization in computer-mediated communication. Before exchanging their opinions about social dilemmas with 3 ostensible partners via computer, participants either shared some personal information (individuated) or not (deindividuated). Consistent with the social identity model of deindividuation effects (SIDE), deindividuation fostered group identification with the partners a…

  • Minding the source: Toward an Integrative Theory of Human-Machine Communication

    Open Access•E J Lee•ARTICLE•Human Communication Research•2024•Cited by: 10•References: 43

    According to the computers are social actors (CASA) paradigm, a dominant theoretical framework for research on human-computer interaction, people treat computers as if they were people. Recent studies on human-machine communication (HMC) and human-artificial intelligence (AI) interaction, however, appear to focus on when and how people respond to machines differently than to human agents. To reconcile this apparent contradiction, this study revie…

  • The mirror of the metaverse: An Exploration of Reciprocal Effects Between Self-Views and Avatar-Based Self-Presentation

    Open Access•Hyun Suk Kim, Soela Kim et al.•ARTICLE•Human Communication Research•2025•Cited by: 2•References: 57

    This study examined how users' self-views (i.e., identity coherence, identity confusion, self-esteem) and their self-presentation through avatars (i.e., the number of avatars used, self-avatar dissimilarity, the frequency of and the expenditure on avatar customization) in the metaverse mutually influence each other, based on a three-wave panel survey of Zepeto users in South Korea (N = 640). Dynamic fixed-effects models yielded no significant eff…

  • Effect of the aqueous extract of Aquilaria agallocha stems on the immediate hypersensitivity reactions

    Open Access•Y C Kim, E H Lee et al.•ARTICLE•Journal of Ethnopharmacology•1997

  • Inhibition of immediate-type allergic reaction by Rosa davurica Pall. in a murine model

    Open Access•H M Kim, Y A Park et al.•ARTICLE•Journal of Ethnopharmacology•1999

  • The stem of Sinomenium acutum inhibits mast cell-mediated anaphylactic reactions and tumor necrosis factor-α production from rat peritoneal mast cells

    Open Access•H M Kim, P D Moon et al.•ARTICLE•Journal of Ethnopharmacology•2000

  • Inhibitory action of water soluble fraction of Terminalia chebula on systemic and local anaphylaxis

    Open Access•T Y Shin, Tae‐Yong Shin et al.•ARTICLE•Journal of Ethnopharmacology•2001

  • Effects of Cyclosporin A on the Epiphyseal Plate Growth in Rats

    H J Kim, O J Kim et al.•ARTICLE•Korean Journal of Physical…•2003

  • The effects of utilitarian and hedonic online shopping value on consumer preference and intentions

    Open Access•Jeffrey W Overby, E J Lee et al.•ARTICLE•Journal of Business Research•2006

  • Deindividuation Effects on Group Polarization in Computer-Mediated Communication: The Role of Group Identification, Public-Self-Awareness, and Perceived Argument Quality

    Open Access•E J Lee, Eun-Ju Lee•ARTICLE•Journal of Communication•2006•Cited by: 39•References: 5

    The present experiment investigated how deindividuation affects group polarization in computer-mediated communication. Before exchanging their opinions about social dilemmas with 3 ostensible partners via computer, participants either shared some personal information (individuated) or not (deindividuated). Consistent with the social identity model of deindividuation effects (SIDE), deindividuation fostered group identification with the partners a…

  • Gender Stereotyping of Computers: Resource Depletion or Reduced Attention

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2008

    Two experiments extended the computers are social actors paradigm by examining when and why people are more likely to evince gender-typed responses to computers. In both experiments, participants played a trivia game with a computer, which they thought generated random answers. When the computer gender was manifested in cartoon characters, participants attributed greater competence and exhibited greater conformity to the male than female computer…

  • What Do Others’ Reactions to News on Internet Portal Sites Tell Us? Effects of Presentation Format and Readers’ Need for Cognition on Reality Perception

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Communication Research•2010

    The present experiment investigated if and how other readers’ reactions to news on Internet portal sites affect individuals’ perceptions of public opinion, assessments of media influence, and their personal opinion. In so doing, others’ responses were shown as either individual comments or aggregate approval ratings of the article, and the individual’s need for cognition (NFC) was considered as a potential moderator of their relative effects. Hig…

  • To Personalize or Depersonalize? When and How Politicians' Personalized Tweets Affect the Public's Reactions: Politicians' Twitter Communication

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2012

    Two experiments investigated when and how politicians' Twitter communication affects the public's cognitive, affective, and behavioral reactions, focusing on the effects of message personalization. In Study 1, personalized (vs. depersonalized) messages significantly enhanced message recognition and recall, but they heightened perceived presence of and imagined intimacy with the candidate only among more affiliative individuals, while lowering the…

  • Effectiveness of Politicians' Soft Campaign on Twitter Versus TV: Cognitive and Experiential Routes

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2013

    An experiment (N = 183) investigated (a) if individuals respond differently to politicians' Twitter messages and their TV interview, and if so, (b) what cognitive and experiential processes account for such differences. Participants viewed either a segment of a TV talk show, wherein a female politician conversed with the hosts about her personal life and political philosophy, or her Twitter page containing identical messages. Exposure to her TV i…

  • Seek and You Shall Find? How Need for Orientation Moderates Knowledge Gain from Twitter Use: Twitter and News Knowledge

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Journal of Communication•2013

    A Web-based survey (N = 306) examined if Twitter use enhances individuals' news knowledge, and if so, how such effects might vary depending on their need for orientation (Nfo) and the type of news (hard vs. soft). The duration of Twitter use positively predicted hard news knowledge, but only for those higher in Nfo. In contrast, daily Twitter use had negative influence on high Nfos' soft news knowledge, with no corresponding effect for lows. Alth…

  • Making Sense of Pandemic-Induced Changes in Journalism and Beyond

    E J Lee, Eun‐ju Lee•ARTICLE•Digital Journalism•2021

    There is no question that it is crucial to document, as precisely and thoroughly as we can, how this arguably unprecedented global crisis has changed the way news is produced, diffused, and consumed, with what effects. By critically analyzing our collective experiences of and responses to the global health crisis as related to journalism, which range from data-driven news production, to existing and emergent threats to press freedom, to misinform…

  • When and How User Comments Affect News Readers’ Personal Opinion: Perceived Public Opinion and Perceived News Position as Mediators

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Digital Journalism•2021

    Two experiments investigated when and how user comments on news websites affect individuals’ personal opinion. In Study 1 (N = 596), opinion-reinforcing (vs. opinion-challenging) user comments led participants to perceive both (a) public opinion and (b) the news tone to be more congenial to their own position, which induced opinion polarization. When user comments were presented within the news article as direct quotes, however, their influence o…

  • Violent Video Games and Aggression: Stimulation or Catharsis or Both

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2021

    Effects of violent video games on aggression remain contentious despite decades of empirical investigations. Using eight-wave panel data collected from 662 South Korean adolescents (grades 4, 7, and 10) for a 4-year period (number of observations = 5,296), the current research critically tested competing hypotheses concerning the relations between violent video games and aggression. In so doing, we directly compared the results from dynamic fixed…

  • Something's Fishy About It: How Opinion Congeniality and Explainability Affect Motivated Attribution to Artificial Intelligence Versus Human Comment Moderators

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2022

    An online experiment ( N = 384) examined when and how the identity of the comment moderator (artificial intelligence [AI] vs. human) on a news website affects the extent to which individuals (a) suspect political motives for comment removal and (b) believe in the AI heuristic (“AI is objective, neutral, accurate, and fair”). Specifically, we investigated how the provision of an explanation for comment removal (none vs. real vs. placebic), and opi…

  • Recalling the Life of Physical Education High School Student Athletes: The Narrative Inquiry from the Perspective of Socialization

    E J Lee, Eun-Ju Lee et al.•ARTICLE•Korean Society for the Sociology…•2022

    본 연구는 체육고등학교 졸업을 기점으로 조직적 스포츠 참가를 중단 및 탈락한 비우수학생선수를 대상으로, 그들의 내러티브에서 생성되는 경험의 의미를 이해하는 데 목적이 있다. 이를 위해 내러티브 탐구 방법을 적용하였고, 대화 기법을 중점으로 경험의 의미를 탐구하였다. 3차원적 내러티브 탐구 지점에서 분석한 경험의 의미는 다음과 같다. 첫째, 스포츠로의 사회화 내러티브에서 ‘주어진 삶의 굴레’, ‘결핍과 욕구로 선택한 삶’, 둘째, 스포츠를 통한 사회화 내러티브에서 ‘폭력적 만행과 강압적 규율에 순응’, ‘뚜렷한 목표 의식과 강인한 정신력으로 몰입’, 셋째, 스포츠에서의 탈사회화 내러티브에서 ‘한계: 육체적·정신적 번아웃’, ‘고비: 노력과 결실의 모순’, 넷째, 재사회화 내러티브에서 ‘과거와 현재가 공존하는 삶’, ‘강한 의지로 점철된 삶의 태도’라는 경험의 의미를 통찰하였다

  • How Political Identity and Misinformation Priming Affect Truth Judgments and Sharing Intention of Partisan News

    Open Access•E J Lee, Eun‐ju Lee et al.•ARTICLE•Digital Journalism•2023

    The current research investigated (a) if political identity predicts perceived truthfulness of and the intention to share partisan news, and (b) if a media literacy video that warns of misinformation (priming-video) mitigates the partisan bias by enhancing truth discernment. To evaluate if heightened salience of misinformation accounts for the effects of the media literacy intervention, we also tested if recalling prior exposure to misinformation…

  • Nostalgic Social Media Use and Psychological Well-Being During the Covid-19 Pandemic

    Open Access•Roselyn J Lee-Won, E J Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2023

    Physical and social distancing practices mandated during the COVID-19 pandemic posed serious threats to mental health on a global scale. Drawing upon the literature on nostalgia as a coping resource and the psychological benefits of nostalgic media use, we investigated the relationship between nostalgic social media use and psychological well-being amid the COVID-19 pandemic, considering perceived self-continuity as a mediator. An online survey c…

  • What Is the Draw of the Metaverse? Personality Correlates of Zepeto Use Motives and Their Associations With Psychological Well-Being

    Open Access•E J Lee, Won-Jae Lee et al.•ARTICLE•Cyberpsychology Behavior and…•2023

    Despite the hype surrounding the metaverse, there is scant empirical research that examines who uses the service, for what specific purposes, and with what consequences. Based on a survey of current Zepeto users ( N = 200), a popular metaverse application that enables people to create avatars and socialize while exploring the virtual spaces, we investigated (a) the key motives of Zepeto use, (b) how Big Five personality traits predict specific mo…

  • Social Media vs. Mass Media: Mitigating the Suspicion of Ulterior Motives in Public Health Communication

    Open Access•E J Lee, Eun-Ju Lee et al.•ARTICLE•Health Communication•2023

    Two experiments examined if persuasive effectiveness of health messages varies as a function of the communication channel (Facebook vs. news website), and if so, why. Specifically, we examined perceived ulterior motives of the communicator as an explanation for why public health campaigns may be less effective when conveyed via mass-directed (vs. interpersonal) channels, and further investigated if message recipients’ health interest moderates su…

  • Polarization or Mainstreaming? How Covid-19 News Exposure Affects Perceived Seriousness of the Pandemic and the Susceptibility to Covid-19 Misinformation

    Open Access•Jiyoung Han, E J Lee•ARTICLE•Science Communication•2023•References: 10

    Two surveys investigated whether the exposure to COVID-19 news widens (polarization) or narrows (mainstreaming) the partisan gap in perceived seriousness of the pandemic, and how the perception affects individuals' susceptibility to COVID-19 misinformation that either exaggerates or downplays its health risks. Overall exposure to COVID-19 news homogenized the partisans' otherwise divergent risk perceptions, but the partisan divide was wider among…

  • Minding the source: Toward an Integrative Theory of Human-Machine Communication

    Open Access•E J Lee•ARTICLE•Human Communication Research•2024•Cited by: 10•References: 43

    According to the computers are social actors (CASA) paradigm, a dominant theoretical framework for research on human-computer interaction, people treat computers as if they were people. Recent studies on human-machine communication (HMC) and human-artificial intelligence (AI) interaction, however, appear to focus on when and how people respond to machines differently than to human agents. To reconcile this apparent contradiction, this study revie…

  • Authenticity at the heart of communication

    Open Access•E J Lee•ARTICLE•Journal of Communication•2025

    Authenticity has become a defining issue in contemporary communication, with challenges spanning fake identities, mis/disinformation, AI-generated hallucinations, and identity performance online. Following Lee’s (2020) authenticity model of mediated communication, I first examine authenticity through three key dimensions—source, message, and interaction authenticity—highlighting real-world cases that illustrate the evolving nature of trust and de…

  • Catch me if you search: When contextual web search results affect the detection of hallucinations

    Open Access•Mahjabin Nahar, E J Lee et al.•ARTICLE•Computers in Human Behavior•2025

Psychology (21 works) · Social Psychology (16 works) · Computer Science (13 works) · Political science (11 works) · Media Influence and Health (9 works) · Medicine (9 works) · Misinformation and Its Impacts (8 works) · Social Media and Politics (8 works) · Cognitive psychology (7 works) · Law (7 works)

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