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When and How User Comments Affect News Readers’ Personal Opinion

Perceived Public Opinion and Perceived News Position as Mediators

Bibliographic Data

ID22010755
AuthorsE J Lee (0000-0002-8752-248X, Seoul National University), Eun‐ju Lee (0000-0003-4612-0625, Seoul National University, corresponding author), Yoon Jae Jang (0000-0002-6554-9948, Seoul Women's University), M Chung (0000-0001-6290-859X, Northeastern University)
Year2021
Volume9
Issue1
Pages42-63
Publication date2021-01-02
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueDigital Journalism (JOURNAL)
Journal identifiersISSN: 2167-0811 • E-ISSN: 2167-082X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/21670811.2020.1837638
OpenAlexW3096316905
LanguageEN
Citations received19
References cited34

Two experiments investigated when and how user comments on news websites affect individuals’ personal opinion. In Study 1 (N = 596), opinion-reinforcing (vs. opinion-challenging) user comments led participants to perceive both (a) public opinion and (b) the news tone to be more congenial to their own position, which induced opinion polarization. When user comments were presented within the news article as direct quotes, however, their influence on perceived public opinion was attenuated, with no corresponding change for perceived news position. Poorer message recall partly accounted for the reduced influence of quoted (vs. as-is) comments, but perceived manipulability did not. In Study 2 (N = 261), those with higher need for cognition (NFC) were more likely to infer public opinion from the user comments in their original form than those quoted in the news, but the opposite was true for low NFCs. Results suggest that neither priming nor consensus heuristic fully explain the effects of user comments on personal opinion

Business · Cognitive psychology · News media · Political science · Politics · Public opinion · Recall · Law · Misinformation and Its Impacts · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology

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Unique citing works19
Citations per year3,8
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 17

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