Roger A Kerin
Biographic Data
| ID | 5449194 |
|---|---|
| NAME | Roger A Kerin |
| GIVEN NAMES | Roger A |
| FAMILY NAME | Kerin |
| SIGNATURE | KERIN R A |
| AFFILIATIONS | Southern Methodist University |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1979 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 1 |
The effects of name similarity on message processing and persuasion
Question Effects on Question Generation and the Mediation of Attitude Change
80 undergraduates were exposed to arguments advocating supplemental vitamin use. Ending arguments with rhetorical questions (when compared with statements) resulted in more favorable attitudes towards vitamin use and a more favorable profile of questions generated about the message topic. The question profile, principally reflecting uncertainty concerning personal nutrition, mediated the attitudinal effect
Decision-Making Style and Acquisition of Information
This study examined whether the Myers-Briggs Type Indicator Thinking-Feeling Scale, which measures the preferred method of judging, is useful in explaining preference for different types of information among intuitive perceivers. Data from 40 graduates indicated that intuitive thinking types and feeling types do differ in their information preference with the principal difference being that thinking types prefer more objective, quantitative data …
Black Model Appearance and Product Evaluations
Journal Article Black Model Appearance and Product Evaluations Get access Roger A. Kerin Roger A. Kerin 1Associate Professor in the Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 29, Issue 1, March 1979, Pages 123–128, https://doi.org/10.1111/j.1460-2466.1979.tb01690.x Published: 07 February 2006
Black Model Appearance and Product Evaluations
Journal Article Black Model Appearance and Product Evaluations Get access Roger A. Kerin Roger A. Kerin 1Associate Professor in the Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 29, Issue 1, March 1979, Pages 123–128, https://doi.org/10.1111/j.1460-2466.1979.tb01690.x Published: 07 February 2006
Decision-Making Style and Acquisition of Information
This study examined whether the Myers-Briggs Type Indicator Thinking-Feeling Scale, which measures the preferred method of judging, is useful in explaining preference for different types of information among intuitive perceivers. Data from 40 graduates indicated that intuitive thinking types and feeling types do differ in their information preference with the principal difference being that thinking types prefer more objective, quantitative data …
Question Effects on Question Generation and the Mediation of Attitude Change
80 undergraduates were exposed to arguments advocating supplemental vitamin use. Ending arguments with rhetorical questions (when compared with statements) resulted in more favorable attitudes towards vitamin use and a more favorable profile of questions generated about the message topic. The question profile, principally reflecting uncertainty concerning personal nutrition, mediated the attitudinal effect
The effects of name similarity on message processing and persuasion
Psychology (3 works) · Social Psychology (3 works) · Social Psychology (3 works) · Cognitive psychology (2 works) · Computer Science (2 works) · Sociology (2 works) · Advertising (1 works) · Affect (linguistics (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works)