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Laura Hackl

Biographic Data

ID5474207
NAMELaura Hackl
GIVEN NAMESLaura
FAMILY NAMEHackl
SIGNATUREHACKL L
AFFILIATIONSVienna University of Economics and Business
ORCID0000-0001-5683-5136
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Money maker or fortune faker: Analyzing the perception and cognitive processing of financial influencer content on social media

    Open Access•Laura Hackl, Andreas Enzminger•ARTICLE•Journal of Communication Management•2026

    Purpose This paper examines how Gen Y and Gen Z cognitively process financial social media content. It aims to develop insights into how different finfluencer personas are perceived, how this perception is affected by individual predispositions, and how it ultimately shapes behavior. Design/methodology/approach The study proposes a dynamic model of information processing and tests several paths through the model by conducting a quasi-experimental…

  • Partners or Pretenders: Exploring the Framing of Sustainable Finance in Bank Communications to Retail Investors

    Open Access•Laura Hackl•ARTICLE•International Journal of…•2026•References: 4

    Offering retail investors the opportunity to implement personal values in their investment decisions, the demand for sustainable finance products is increasing. However, despite the growing popularity, there is still no consensus on the definition of sustainable finance. Instead, it is used as an umbrella term for investment activities guided by sustainability-oriented strategies. Thus, when banks in their intermediary role promote sustainable fi…

  • Estimating minimum dietary diversity for children aged 6–23 months: A comparison of agreement and cost of two recall methods in Cambodia and Zambia

    Open Access•Laura Hackl, Laura S Hackl et al.•ARTICLE•Public Health Nutrition•2024

    Objective: To compare the agreement and cost of two recall methods for estimating children’s minimum dietary diversity (MDD). Design: We assessed child’s dietary intake on two consecutive days: an observation on day one, followed by two recall methods (list-based recall and multiple-pass recall) administered in random order by different enumerators at two different times on day two. We compared the estimated MDD prevalence using survey-weighted l…

  • Assessing the performance of national sentinel food lists at subnational levels in six countries

    Open Access•Chris Vogliano, Veronica Varela et al.•ARTICLE•Public Health Nutrition•2024

    Objective: To assess how well national sentinel lists of the most frequently consumed foods in each food group capture data at subnational levels to measure minimum diet diversity (MDD). Design: We analysed data from seven surveys with 24-h open dietary recalls to evaluate: (1) the percentage of reported foods that were included in each sentinel food list; (2) whether these lists captured consumption of some food groups better than others and (3)…

  • Between progress and struggle: Young PR-scholars’ contribution to theory building and progress in public relations research

    Open Access•Jens Seiffert‐Brockmann, Laura Hackl et al.•ARTICLE•Journal of Communication Management•2023

    Purpose The paper aims to analyze the contribution of young academics to the field of public relations (PR) and shows which authors exert most influence on them. The study thereby contributes to the assessment of the state of the art of theory building in the field. The authors analyzed the study data against the background of two approaches on progress in the field: Nothhaft et al. ’s (2018) idea of strategic communication as an elusive concept …

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  • Between progress and struggle: Young PR-scholars’ contribution to theory building and progress in public relations research

    Open Access•Jens Seiffert‐Brockmann, Laura Hackl et al.•ARTICLE•Journal of Communication Management•2023

    Purpose The paper aims to analyze the contribution of young academics to the field of public relations (PR) and shows which authors exert most influence on them. The study thereby contributes to the assessment of the state of the art of theory building in the field. The authors analyzed the study data against the background of two approaches on progress in the field: Nothhaft et al. ’s (2018) idea of strategic communication as an elusive concept …

  • Estimating minimum dietary diversity for children aged 6–23 months: A comparison of agreement and cost of two recall methods in Cambodia and Zambia

    Open Access•Laura Hackl, Laura S Hackl et al.•ARTICLE•Public Health Nutrition•2024

    Objective: To compare the agreement and cost of two recall methods for estimating children’s minimum dietary diversity (MDD). Design: We assessed child’s dietary intake on two consecutive days: an observation on day one, followed by two recall methods (list-based recall and multiple-pass recall) administered in random order by different enumerators at two different times on day two. We compared the estimated MDD prevalence using survey-weighted l…

  • Assessing the performance of national sentinel food lists at subnational levels in six countries

    Open Access•Chris Vogliano, Veronica Varela et al.•ARTICLE•Public Health Nutrition•2024

    Objective: To assess how well national sentinel lists of the most frequently consumed foods in each food group capture data at subnational levels to measure minimum diet diversity (MDD). Design: We analysed data from seven surveys with 24-h open dietary recalls to evaluate: (1) the percentage of reported foods that were included in each sentinel food list; (2) whether these lists captured consumption of some food groups better than others and (3)…

  • Money maker or fortune faker: Analyzing the perception and cognitive processing of financial influencer content on social media

    Open Access•Laura Hackl, Andreas Enzminger•ARTICLE•Journal of Communication Management•2026

    Purpose This paper examines how Gen Y and Gen Z cognitively process financial social media content. It aims to develop insights into how different finfluencer personas are perceived, how this perception is affected by individual predispositions, and how it ultimately shapes behavior. Design/methodology/approach The study proposes a dynamic model of information processing and tests several paths through the model by conducting a quasi-experimental…

  • Partners or Pretenders: Exploring the Framing of Sustainable Finance in Bank Communications to Retail Investors

    Open Access•Laura Hackl•ARTICLE•International Journal of…•2026•References: 4

    Offering retail investors the opportunity to implement personal values in their investment decisions, the demand for sustainable finance products is increasing. However, despite the growing popularity, there is still no consensus on the definition of sustainable finance. Instead, it is used as an umbrella term for investment activities guided by sustainability-oriented strategies. Thus, when banks in their intermediary role promote sustainable fi…

Child Nutrition and Water Access (2 works) · Demography (2 works) · Demography (2 works) · Dietary diversity (2 works) · Diversity (politics (2 works) · Environmental health (2 works) · Food security (2 works) · Geography (2 works) · Medicine (2 works) · Perception (2 works)

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