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Between progress and struggle

Young PR-scholars’ contribution to theory building and progress in public relations research

Bibliographic Data

ID21696030
AuthorsJens Seiffert‐Brockmann (0000-0002-7121-3252, Vienna University of Economics and Business), Laura Hackl (0000-0001-5683-5136, Vienna University of Economics and Business), Øyvind Ihlen (0000-0002-5001-3796, University of Oslo)
Year2023
Volume27
Issue3
Pages362-380
Publication date2023-07-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Communication Management (JOURNAL)
Journal identifiersISSN: 1363-254X • E-ISSN: 1478-0852
PublisherEmerald (PUBLISHER)
DOI10.1108/jcom-12-2021-0150
OpenAlexW4298396556
LanguageEN
Citations received1
References cited28

Purpose The paper aims to analyze the contribution of young academics to the field of public relations (PR) and shows which authors exert most influence on them. The study thereby contributes to the assessment of the state of the art of theory building in the field. The authors analyzed the study data against the background of two approaches on progress in the field: Nothhaft et al. ’s (2018) idea of strategic communication as an elusive concept and Winkler et al. ’s (2021) narrative approach. Design/methodology/approach The study comprises two parts. First, the authors conducted a survey among participants of the EUPRERA PhD-workshops between 2007 and 2019, asking respondents about their perception of the state of the field. Second, the authors performed a bibliometric (co-)citation analysis of the young scholars’ most important works. Findings Results indicate that though the field has progressed in terms of quantity and diversified with regard to established paradigms, it has not matured in a sense that it has settled on a generally accepted theoretical underpinning. However, the data show how the dominant paradigms in the field map onto the co-citation networks that emerged out of the works of young scholars. The authors’ findings imply that this new generation might signal their allegiance to a paradigm by citing the works of its emblematic authors. Originality/value Unlike most bibliometric studies, this one uses an author-centered approach, thus studying works that matter most to young academics themselves. Not only do the authors thereby contribute to the analysis of the state of theory building in PR research, but also expand the scope in looking at research as a social system, in which young researchers need to position themselves

Allegiance · Citation · Epistemology · Narrative · Originality · Perception · Political science · Politics · Public relations · Qualitative research · Social science · Sociology · Underpinning · Communication in Education and Healthcare · Computer Science · Law · Media Studies and Communication · Public Relations and Crisis Communication

  • Theoretical orientations of higher education public relations educators in Europe and implications for pedagogy

    Raluca Moise, Michal Chmiel•Journal of Communication Management•2026

  • An Analytic Framework for Crisis Situations

    W Timothy Coombs•Journal of Public Relations…•1998

  • Building dialogic relationships through the world wide web

    Open Access•Michael L Kent, Maureen Taylor•Public Relations Review•1998

  • Relationship management in public relations

    Open Access•John A Ledingham, Stephen D Bruning•Public Relations Review•1998

  • Communication and Attributions in a Crisis

    W Timothy Coombs, Sherry J Holladay•Journal of Public Relations…•1996

  • Helping Crisis Managers Protect Reputational Assets

    Open Access•W Timothy Coombs, Sherry J Holladay•Management Communication Quarterly•2002

  • Toward a dialogic theory of public relations

    Open Access•Michael L Kent, Maureen Taylor•Public Relations Review•2002

  • Image repair discourse and crisis communication

    Open Access•William L Benoit•Public Relations Review•1997

  • Between tragedy, romance, comedy and satire

    Open Access•Peter Winkler, Jannik Kretschmer et al.•Journal of Communication Management•2021

  • Public Relations

    Open Access•Carl H Botan, Maureen Taylor•Journal of Communication•2004

  • Community” as a Foundation for Public Relations Theory and Practice

    Kirk Hallahan•Annals of the International…•2004

  • Strategic Communication

    Howard Nothhaft, Kelly Page Werder et al.•International Journal of…•2018

  • Strategic Communication

    Ansgar Zerfaß, Dejan Verčič et al.•International Journal of…•2018

  • Defining Strategic Communication

    Kirk Hallahan, Derina Holtzhausen et al.•International Journal of…•2007

Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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Open DOIOpen Access
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