Between tragedy, romance, comedy and satire
Narratives of axiological progress in public relations
Bibliographic Data
| ID | 21696029 |
|---|---|
| Authors | Peter Winkler (0000-0002-1259-3574, University of Salzburg, corresponding author), Jannik Kretschmer (0000-0002-6270-6071, University of Salzburg), Meghan Etter (0000-0002-8721-7821, King's College London), Michael Etter |
| Year | 2021 |
| Volume | 25 |
| Issue | 4 |
| Pages | 353-367 |
| Publication date | 2021-11-05 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Communication Management (JOURNAL) |
| Journal identifiers | ISSN: 1363-254X • E-ISSN: 1478-0852 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/jcom-11-2020-0145 |
| OpenAlex | W3195318945 |
| Language | EN |
| Citations received | 1 |
| References cited | 52 |
Purpose Over recent years, public relations (PR) research has diversified in themes and theories. As a result, PR presents itself today as a multi-paradigmatic discipline with competing ideas of progress that mainly circle around questions of ontology and epistemology, i.e. around defining appropriate object and knowledge in PR research. Design/methodology/approach This conceptual article highlights a third crucial question underlying the debate drawing on a narrative approach: The question of axiology, hence, the normative question how PR research shall develop to contribute to societal progress. Findings The article presents a model, which describes how normative visions of progress in different PR paradigms – functional, co-creational, social-reflective and critical-cultural – manifest in each distinct combinations of four narrative plots – tragedy, romance, comedy and satire. Originality/value These findings complement the current debate on disciplinary progress in PR research by fostering reflection and debate on paradigm development and cross-paradigmatic tensions and exchange from an explicit axiological perspective
Axiology · Discipline · Epistemology · Narrative · Normative · Originality · Social science · Sociology · Vision · Communication in Education and Healthcare · Computer Science · Philosophy · Public Relations and Crisis Communication · Rhetoric and Communication Studies
The Nature of a Paradigm
Toward a dialogic theory of public relations
Dialogic Engagement
CSR as aspirational talk
Public Relations
Community” as a Foundation for Public Relations Theory and Practice
Evolutionary Psychology
Strategic Communication
Expanding the Scope of Strategic Communication
The Co-Presence of Clarity and Ambiguity in Strategic Corporate Communication – An Exploratory Study
Strategic Communication
The Narrated Organization
A Framework for Strategic Communication Research
Strategic Communication and Emergence
Anthony Giddens
Metonymy in Language and Thought
A Marxist primer for critical public relations scholarship
Magical Narratives
The Value of Narrativity in the Representation of Reality
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |