Jannik Kretschmer
Biographic Data
| ID | 9697441 |
|---|---|
| NAME | Jannik Kretschmer |
| GIVEN NAMES | Jannik |
| FAMILY NAME | Kretschmer |
| SIGNATURE | KRETSCHMER J |
| AFFILIATIONS | University of Salzburg |
| ORCID | 0000-0002-6270-6071 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Navigating through digitalization challenges in strategic communication: Introducing the Vuca radar
Purpose In recent years, the acronym VUCA has gained traction in strategic communication (SC) as an umbrella term that summarizes the recurrent challenges (volatility, uncertainty, complexity and ambiguity) of digital communication environments. However, an integrated reflection on how the VUCA dimensions facilitate a deeper understanding of specific digitalization challenges and how to navigate through these challenges is lacking. This article a…
Prospects and risks of digitalization in public relations research: Mapping recurrent narratives of a debate in fragmentation (2010–2022)
Purpose The debate on digitalization in the public relations (PR) literature has fragmented considerably over the past decade because of its focus on upcoming media-technological innovations, required professional skills and management concepts. Yet the field has difficulties in developing an integrative perspective on the implications of digitalization as a broader socio-technological transformation with a balanced consideration of prospects and…
Between tragedy, romance, comedy and satire: Narratives of axiological progress in public relations
Purpose Over recent years, public relations (PR) research has diversified in themes and theories. As a result, PR presents itself today as a multi-paradigmatic discipline with competing ideas of progress that mainly circle around questions of ontology and epistemology, i.e. around defining appropriate object and knowledge in PR research. Design/methodology/approach This conceptual article highlights a third crucial question underlying the debate …
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Between tragedy, romance, comedy and satire: Narratives of axiological progress in public relations
Purpose Over recent years, public relations (PR) research has diversified in themes and theories. As a result, PR presents itself today as a multi-paradigmatic discipline with competing ideas of progress that mainly circle around questions of ontology and epistemology, i.e. around defining appropriate object and knowledge in PR research. Design/methodology/approach This conceptual article highlights a third crucial question underlying the debate …
Prospects and risks of digitalization in public relations research: Mapping recurrent narratives of a debate in fragmentation (2010–2022)
Purpose The debate on digitalization in the public relations (PR) literature has fragmented considerably over the past decade because of its focus on upcoming media-technological innovations, required professional skills and management concepts. Yet the field has difficulties in developing an integrative perspective on the implications of digitalization as a broader socio-technological transformation with a balanced consideration of prospects and…
Navigating through digitalization challenges in strategic communication: Introducing the Vuca radar
Purpose In recent years, the acronym VUCA has gained traction in strategic communication (SC) as an umbrella term that summarizes the recurrent challenges (volatility, uncertainty, complexity and ambiguity) of digital communication environments. However, an integrated reflection on how the VUCA dimensions facilitate a deeper understanding of specific digitalization challenges and how to navigate through these challenges is lacking. This article a…
Public Relations and Crisis Communication (3 works) · Computer Science (2 works) · Discipline (2 works) · Narrative (2 works) · Originality (2 works) · Political science (2 works) · Public relations (2 works) · Social science (2 works) · Sociology (2 works) · Axiology (1 works)