Alireza Nazarian
Biographic Data
| ID | 5653454 |
|---|---|
| NAME | Alireza Nazarian |
| GIVEN NAMES | Alireza |
| FAMILY NAME | Nazarian |
| SIGNATURE | NAZARIAN A |
| AFFILIATIONS | University of Westminster |
| ORCID | 0000-0002-7929-0308 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Artificial intelligence on social media and revisit behavior: Evidence from the hotel industry
Grounded in the stimulus-organism-response model and diffusion of innovations theory, this study investigates how artificial intelligence (AI) enhanced social media strategies influence revisit behaviour using chain and independent hotels as a case. Drawing on data from 854 hotel customers in Tehran, this study tests the effects of AI on both customer brand engagement and conversion rate optimization, examining how these constructs shape customer…
The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms: Unveiling the nexus
This research examines how Artificial Intelligence (AI) service performance, together with the information and system quality of AI technologies on e-commerce platforms, influence brand identity (BI), online brand engagement (OBE), and electronic brand loyalty (E-BL) among business users. Drawing on survey data from 321 firms engaged in B2B e-commerce and analyzed with AMOS, the findings show that multiple dimensions of AI service performance sig…
Trust in leader and positive employee outcomes: To transform or to serve in cross-cultural leadership
Considering the potential impacts of context-specific value systems in individuals’ perceptions of phenomena, this study seeks to investigate whether and how cultural differences could influence the effectiveness of leadership styles in establishing trust and positive employee outcomes (PEOs) as well as the relationships between such outcomes based on the GLOBE project. The sample consisted of 1647 valid responses from 128 independent hotels’ emp…
Cross-cultural examination of effects of ethical leadership of independent hotels based on Social Exchange Theory
Independent hotels are in a competitive marketplace for staff in which they face a high rate of employee turnover resulting in poor performance and low profit. This study examines the impact of ethical leadership on turnover intention through ethical climate, employee voice, employee empowerment and affective commitment using a cross-cultural approach in two contrasting GLOBE surveyed countries, Iran and the United Kingdom, based on Social Exchan…
Understanding destination brand love using machine learning and content analysis method
This study aims to apply the concept of brand love in tourist destinations in order to identify the core-elements that could have influential impacts on generating destination brand love. This study has been carried out using a mixed-method of machine learning and content analysis. We have discovered that the topics have been generated for historical landmarks and destinations by analysing the visitors’ online reviews are architecture, historical…
Digital platforms: Customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
Purpose The paper aims to investigate how customer satisfaction can be achieved in the context of digital platform services, its influence on electronic word of mouth (eWOM) and how such relationships can be moderated by perceived technological innovativeness (PTI). Design/methodology/approach The research framework was developed and empirically tested using an online survey and analysed using structural equation modelling (SEM). Data were gather…
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit
This study aims to investigate if the visitors’ perception of corporate social responsibility influences both hotel brand positioning and intention to revisit. Furthermore, it examines the indirect impact of corporate social responsibility on hotel brand positioning and intention to revisit through other major factors (identification, satisfaction, and loyalty). In total, 348 valid questionnaires were collected from customers reserved a hotel roo…
Trust in leader and positive employee outcomes: To transform or to serve in cross-cultural leadership
Considering the potential impacts of context-specific value systems in individuals’ perceptions of phenomena, this study seeks to investigate whether and how cultural differences could influence the effectiveness of leadership styles in establishing trust and positive employee outcomes (PEOs) as well as the relationships between such outcomes based on the GLOBE project. The sample consisted of 1647 valid responses from 128 independent hotels’ emp…
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit
This study aims to investigate if the visitors’ perception of corporate social responsibility influences both hotel brand positioning and intention to revisit. Furthermore, it examines the indirect impact of corporate social responsibility on hotel brand positioning and intention to revisit through other major factors (identification, satisfaction, and loyalty). In total, 348 valid questionnaires were collected from customers reserved a hotel roo…
Understanding destination brand love using machine learning and content analysis method
This study aims to apply the concept of brand love in tourist destinations in order to identify the core-elements that could have influential impacts on generating destination brand love. This study has been carried out using a mixed-method of machine learning and content analysis. We have discovered that the topics have been generated for historical landmarks and destinations by analysing the visitors’ online reviews are architecture, historical…
Digital platforms: Customer satisfaction, eWOM and the moderating role of perceived technological innovativeness
Purpose The paper aims to investigate how customer satisfaction can be achieved in the context of digital platform services, its influence on electronic word of mouth (eWOM) and how such relationships can be moderated by perceived technological innovativeness (PTI). Design/methodology/approach The research framework was developed and empirically tested using an online survey and analysed using structural equation modelling (SEM). Data were gather…
Trust in leader and positive employee outcomes: To transform or to serve in cross-cultural leadership
Considering the potential impacts of context-specific value systems in individuals’ perceptions of phenomena, this study seeks to investigate whether and how cultural differences could influence the effectiveness of leadership styles in establishing trust and positive employee outcomes (PEOs) as well as the relationships between such outcomes based on the GLOBE project. The sample consisted of 1647 valid responses from 128 independent hotels’ emp…
Cross-cultural examination of effects of ethical leadership of independent hotels based on Social Exchange Theory
Independent hotels are in a competitive marketplace for staff in which they face a high rate of employee turnover resulting in poor performance and low profit. This study examines the impact of ethical leadership on turnover intention through ethical climate, employee voice, employee empowerment and affective commitment using a cross-cultural approach in two contrasting GLOBE surveyed countries, Iran and the United Kingdom, based on Social Exchan…
Artificial intelligence on social media and revisit behavior: Evidence from the hotel industry
Grounded in the stimulus-organism-response model and diffusion of innovations theory, this study investigates how artificial intelligence (AI) enhanced social media strategies influence revisit behaviour using chain and independent hotels as a case. Drawing on data from 854 hotel customers in Tehran, this study tests the effects of AI on both customer brand engagement and conversion rate optimization, examining how these constructs shape customer…
The influence of artificial intelligence quality on business-to-business relationships on E-commerce platforms: Unveiling the nexus
This research examines how Artificial Intelligence (AI) service performance, together with the information and system quality of AI technologies on e-commerce platforms, influence brand identity (BI), online brand engagement (OBE), and electronic brand loyalty (E-BL) among business users. Drawing on survey data from 321 firms engaged in B2B e-commerce and analyzed with AMOS, the findings show that multiple dimensions of AI service performance sig…
Psychology (6 works) · Advertising (4 works) · Business (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Political science (4 works) · Public relations (4 works) · Computer Science (3 works) · Customer Service Quality and Loyalty (3 works) · Geography (3 works)