Understanding destination brand love using machine learning and content analysis method
Bibliographic Data
| ID | 21699591 |
|---|---|
| Authors | Nader Seyyed Amiri (0000-0002-4117-2883, University of Tehran, corresponding author), Ali Hamedanian Pour (0000-0002-7637-571X, Faculty of Management, Department of Marketing, Nooretouba Electronic University, Tehran, Iran), Ehsan Zaeri (0000-0001-9088-0010, University of Tehran), Alireza Nazarian (0000-0002-7929-0308, University of Westminster) |
| Year | 2022 |
| Volume | 25 |
| Issue | 9 |
| Pages | 1451-1466 |
| Publication date | 2022-05-03 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Current Issues in Tourism (JOURNAL) |
| Journal identifiers | ISSN: 1368-3500 • E-ISSN: 1747-7603 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/13683500.2021.1924634 |
| OpenAlex | W3157774464 |
| Language | EN |
| Citations received | 6 |
| References cited | 42 |
This study aims to apply the concept of brand love in tourist destinations in order to identify the core-elements that could have influential impacts on generating destination brand love. This study has been carried out using a mixed-method of machine learning and content analysis. We have discovered that the topics have been generated for historical landmarks and destinations by analysing the visitors’ online reviews are architecture, historical sites, tradition and shrine places, which could be similar to other tourist historical destinations in a different part of the world. However, this study has the potential to be a model for other researches related to different destinations with possible different topics that emerged. Our study contributes by providing both researchers and managers a novel method to understand what attributes of destination brand love they need to posit more emphasize to attract more visitors based on the destination type
Advertising · Business · Content analysis · Geography · Sociology · Tourism · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Mathematics · Psychology · Marketing
Respeito à marca de destino turístico por meio da Teoria Lovemarks
Examining the relationship between gastronomic experience, revisit intention, destination image and destination brand love
The antecedents and consequences of tourists’ psychological ownership
How can television dramas stimulate tourists’ impulsive travel intentions? The mediating role of destination brand love
A machine-learning approach to examining users’ responses to travel content on YouTube
Investigating the Transformative Power of Brand Love in Destination Crisis Recovery
Liking and Loving
A triangular theory of love.
Emotional Brand Attachment and Brand Personality
Some antecedents and outcomes of brand love
Place Attachment and Tourism Marketing
Antecedents of Attachment to a Cultural Tourism Destination
Brand Love
A National Customer Satisfaction Barometer
Antecedents of Tourists’ Loyalty to Mauritius
Destination Branding
What’s love got to do with it? Place brand love and viral videos
Mining meaning from online ratings and reviews
Wisdom of crowds
Bonding to a new place never visited
Antecedents and consequences of destination brand love — A case study from Finnish Lapland
Place Branding
Relocating Persia/Iran in the contemporary British tourist imaginary
Comparison of Place Bonding Models in Recreation Resource Management
Practical Research
Beyond the Extended Self
Consumers and Their Brands
| Unique citing works | 6 |
|---|---|
| Citations per year | 2 |
| Citation span | 2023 - 2026 (4) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |