Ngoc Thi Bich Mai
Biographic Data
| ID | 5678382 |
|---|---|
| NAME | Ngoc Thi Bich Mai |
| GIVEN NAMES | Ngoc Thi Bich |
| FAMILY NAME | Mai |
| SIGNATURE | MAI N T B |
| AFFILIATIONS | Industrial University of Ho Chi Minh City |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Consumer purchase behaviour of eco-friendly packaging products
This research rigorously examines the determinants of environmentally sustainable packaging products purchase behaviour among Vietnamese consumers. The research model comprises four antecedents: perceived green value, advertising, ecological concern, and attitudes, with the moderating sway of consumers' construal level taken into account. Utilizing a rigorous research design, the study employs a Structural Equation Modeling approach to analyze th…
No prominent works on this page.
Consumer purchase behaviour of eco-friendly packaging products
This research rigorously examines the determinants of environmentally sustainable packaging products purchase behaviour among Vietnamese consumers. The research model comprises four antecedents: perceived green value, advertising, ecological concern, and attitudes, with the moderating sway of consumers' construal level taken into account. Utilizing a rigorous research design, the study employs a Structural Equation Modeling approach to analyze th…
Construal level theory (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Packaging Perceptions and Trends (1 works) · Environmental Sustainability in Business (1 works) · Purchasing (1 works) · Structural equation modeling (1 works) · Sustainable development (1 works) · Value (mathematics (1 works) · Vietnamese (1 works)