Consumer purchase behaviour of eco-friendly packaging products
The roles of perceived green value, attitudes, ecological concerns, advertisement, and construal level
Bibliographic Data
| ID | 9406526 |
|---|---|
| Authors | Nguyen Le (0000-0002-6248-1159, Industrial University of Ho Chi Minh City, corresponding author), Ngoc Thi Bich Mai (Industrial University of Ho Chi Minh City), An Binh Tran (0000-0002-2583-9115, Industrial University of Ho Chi Minh City), Nguyen The Huynh (University of Finance - Marketing) |
| Year | 2026 |
| Volume | 263 |
| Pages | 106318-106318 |
| Publication date | 2026-01-22 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Acta Psychologica (JOURNAL) |
| Journal identifiers | ISSN: 0001-6918 • E-ISSN: 1873-6297 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.actpsy.2026.106318 |
| PMID | 41576795 |
| OpenAlex | W7125399630 |
| Language | EN |
| References cited | 33 |
This research rigorously examines the determinants of environmentally sustainable packaging products purchase behaviour among Vietnamese consumers. The research model comprises four antecedents: perceived green value, advertising, ecological concern, and attitudes, with the moderating sway of consumers' construal level taken into account. Utilizing a rigorous research design, the study employs a Structural Equation Modeling approach to analyze the survey of 543 Vietnamese participants. The results show significant positive interrelations in the middle of purchasing behaviour and three primary drivers: attitudes toward environmentally friendly packaged products, perceived green value, and ecological concerns. Additionally, attitudes were the primary mediator in converting ecological concerns, advertisement, and perceived green value into actual purchase behaviour. The research also reveals that consumers' construal level can help elucidate the attitudes-behaviour gap, which provides theoretical implications for future research. Finally, managerial implications are proposed to enhance consumers' environmental consciousness, foster green values, and promote environmentally conscious consumer purchase behaviour in the Vietnamese market
Construal level theory · Purchasing · Structural equation modeling · Sustainable development · Value (mathematics · Vietnamese · Consumer Behavior in Brand Consumption and Identification · Consumer Packaging Perceptions and Trends · Environmental Sustainability in Business
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| Citation velocity | historical |
|---|---|
| Highly cited | No |