Gail McDonald
Biographic Data
| ID | 5702874 |
|---|---|
| NAME | Gail McDonald |
| GIVEN NAMES | Gail |
| FAMILY NAME | McDonald |
| SIGNATURE | MCDONALD G |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1980 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 0 |
Product Placement
In a highly original contribution, Gail McDonald (Southampton University) demonstrates the connection between modernist literature and marketing by discussing the fortunes of Crisco, a hydrogenated cooking fat advertised during the early decades of the twentieth century. Exploring the concepts of branding, tradition, use and value, McDonald points towards the negotiations between the intellectual and commercial and between the real and the ‘other…
Eliot's Dark Angel
Schuchard's critical study draws upon previously unpublished and uncollected materials in showing how Eliot's personal voice works through the sordid, the bawdy, the blasphemous, and the horrific to create a unique moral world and the only theory of moral criticism in English literature. The book also erodes conventional attitudes toward Eliot's intellectual and spiritual development, showing how early and consistently his classical and religious…
Learning to be Modern
It is axiomatic that the poetry of high modernist was composed by the educated for the educated. This book explores American educational history as a context of this commonplace: what Ezra Pound and T. S. Eliot learnt in universities, how they needed universities, and how universities needed them. Gail McDonald examines unpublished essays as well as Pound's and Eliot's more familiar works on educational topics. She also reveals the vast amount of…
An empirical test of a leadership contingency model for teaching behavioural science concepts to managers
This study tests the assumption that classroom training dynamics characteristic of many management training programmes (in this case concerned with teaching behavioural science concepts) closely parallel leadership‐group process dynamics in organizational settings outside the classroom. Accordingly, a situational leadership model incorporating three categories of variables is proposed and operationalized. The variable categories include: Traditio…
No prominent works on this page.
An empirical test of a leadership contingency model for teaching behavioural science concepts to managers
This study tests the assumption that classroom training dynamics characteristic of many management training programmes (in this case concerned with teaching behavioural science concepts) closely parallel leadership‐group process dynamics in organizational settings outside the classroom. Accordingly, a situational leadership model incorporating three categories of variables is proposed and operationalized. The variable categories include: Traditio…
Learning to be Modern
It is axiomatic that the poetry of high modernist was composed by the educated for the educated. This book explores American educational history as a context of this commonplace: what Ezra Pound and T. S. Eliot learnt in universities, how they needed universities, and how universities needed them. Gail McDonald examines unpublished essays as well as Pound's and Eliot's more familiar works on educational topics. She also reveals the vast amount of…
Eliot's Dark Angel
Schuchard's critical study draws upon previously unpublished and uncollected materials in showing how Eliot's personal voice works through the sordid, the bawdy, the blasphemous, and the horrific to create a unique moral world and the only theory of moral criticism in English literature. The book also erodes conventional attitudes toward Eliot's intellectual and spiritual development, showing how early and consistently his classical and religious…
Product Placement
In a highly original contribution, Gail McDonald (Southampton University) demonstrates the connection between modernist literature and marketing by discussing the fortunes of Crisco, a hydrogenated cooking fat advertised during the early decades of the twentieth century. Exploring the concepts of branding, tradition, use and value, McDonald points towards the negotiations between the intellectual and commercial and between the real and the ‘other…
Art (3 works) · Art history (3 works) · Computer Science (3 works) · Modernist Literature and Criticism (3 works) · Aesthetics (2 works) · Advertising (1 work) · Aesthetic value (1 work) · American and British Literature Analysis (1 work) · Applied Psychology (1 work) · Business (1 work)