Product Placement
Literary Modernism and Crisco
Bibliographic Data
| ID | 12917442 |
|---|---|
| Authors | Gail McDonald (corresponding author) |
| Year | 2006 |
| Volume | 2 |
| Issue | 1 |
| Pages | 21-30 |
| Publication date | 2006-05-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Modernist Cultures (JOURNAL) |
| Journal identifiers | ISSN: 1753-8629 • E-ISSN: 2041-1022 |
| Publisher | Edinburgh University Press (PUBLISHER • GB) |
| DOI | 10.3366/e204110220900015x |
| OpenAlex | W2054836827 |
| Language | EN |
In a highly original contribution, Gail McDonald (Southampton University) demonstrates the connection between modernist literature and marketing by discussing the fortunes of Crisco, a hydrogenated cooking fat advertised during the early decades of the twentieth century. Exploring the concepts of branding, tradition, use and value, McDonald points towards the negotiations between the intellectual and commercial and between the real and the ‘other-worldly’ in modernist literature, whilst also considering the limits of such an enterprise
Advertising · Aesthetic value · Aesthetics · Art · Art history · Business · Connection (principal bundle · Modernism (music · Negotiation · Product (mathematics · Product placement · Social science · Sociology · Value (mathematics · Computer Science · Engineering · Literature: history, themes, analysis · Mathematics · Modernist Literature and Criticism · Travel Writing and Literature
| Highly cited | No |
|---|