Jia‐Tao Ma
Biographic Data
| ID | 5709459 |
|---|---|
| NAME | Jia‐Tao Ma |
| GIVEN NAMES | Jia‐Tao |
| FAMILY NAME | Ma |
| SIGNATURE | MA J T |
| AFFILIATIONS | Zhejiang University |
| ORCID | 0000-0002-5885-7221 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Attentional Mechanism Underlying Asymmetric Subjective Opportunity Cost Effect in Intertemporal Choice
The asymmetric subjective opportunity cost (ASOC) effect in intertemporal choice refers to the increase of an individual's preference for a larger and later (LL) option when the opportunity cost of the smaller and sooner (SS) option is highlighted compared to when it is not, while the individual's intertemporal preference is unaffected when the opportunity cost of the LL option is highlighted. This study, based on the attribute‐based models, inve…
The token undermining effect
The mere token strategy, which adds a small reward (token) to an option to increase attractiveness, is widely used in the consumer field. However, we conducted six studies that seek to confirm the ‘token undermining effect’, where adding a small token to a sooner and smaller reward (SS) paired with a later and larger reward (LL) decreases the preference for the SS. The results showed that the effect persists across various choice sets, participan…
Changes in the intertemporal choice of people in or close to Chinese culture can predict their self-rated surviving achievement in the fight against Covid-19
摘要
Experiencing Buddhist practices promotes nonbelievers’ preference for future rewards in intertemporal choices
Religious individuals often prefer future rewards more in intertemporal decision‐making than nonreligious individuals, but the reasons behind this preference remain under‐investigated. Focusing on decision‐making in Buddhist culture, the current study aimed to examine three potential mechanisms: Buddhist practices, self‐control and belief in future‐oriented concepts. In five studies, we consistently found that nonbelievers’ preference ratings for…
Blue, Rather Than Red Light Can Nudge Employees to Choose Delayed But Larger Wage Payment
Most businesses have been severely affected during the ongoing Coronavirus Disease 2019 (COVID-19) pandemic, as they lack sufficient cash reserves for turnaround in this devastated business environment. This study presents a nudge-based approach for encouraging employees to choose delayed but larger wage payment. Through two laboratory experiments and one field experiment, we found that blue light more likely promotes individuals choosing the far…
When your anchor sinks your boat”
When your anchor sinks your boat”
Blue, Rather Than Red Light Can Nudge Employees to Choose Delayed But Larger Wage Payment
Most businesses have been severely affected during the ongoing Coronavirus Disease 2019 (COVID-19) pandemic, as they lack sufficient cash reserves for turnaround in this devastated business environment. This study presents a nudge-based approach for encouraging employees to choose delayed but larger wage payment. Through two laboratory experiments and one field experiment, we found that blue light more likely promotes individuals choosing the far…
Changes in the intertemporal choice of people in or close to Chinese culture can predict their self-rated surviving achievement in the fight against Covid-19
摘要
Experiencing Buddhist practices promotes nonbelievers’ preference for future rewards in intertemporal choices
Religious individuals often prefer future rewards more in intertemporal decision‐making than nonreligious individuals, but the reasons behind this preference remain under‐investigated. Focusing on decision‐making in Buddhist culture, the current study aimed to examine three potential mechanisms: Buddhist practices, self‐control and belief in future‐oriented concepts. In five studies, we consistently found that nonbelievers’ preference ratings for…
The token undermining effect
The mere token strategy, which adds a small reward (token) to an option to increase attractiveness, is widely used in the consumer field. However, we conducted six studies that seek to confirm the ‘token undermining effect’, where adding a small token to a sooner and smaller reward (SS) paired with a later and larger reward (LL) decreases the preference for the SS. The results showed that the effect persists across various choice sets, participan…
Attentional Mechanism Underlying Asymmetric Subjective Opportunity Cost Effect in Intertemporal Choice
The asymmetric subjective opportunity cost (ASOC) effect in intertemporal choice refers to the increase of an individual's preference for a larger and later (LL) option when the opportunity cost of the smaller and sooner (SS) option is highlighted compared to when it is not, while the individual's intertemporal preference is unaffected when the opportunity cost of the LL option is highlighted. This study, based on the attribute‐based models, inve…
Behavioral Health and Interventions (4 works) · Economics (4 works) · Decision-Making and Behavioral Economics (3 works) · Microeconomics (3 works) · Preference (3 works) · Psychology (3 works) · Social Psychology (3 works) · Computer Science (2 works) · Cultural Differences and Values (2 works) · Dimension (graph theory) (2 works)