Victoria Saul
Biographic Data
| ID | 5710769 |
|---|---|
| NAME | Victoria Saul |
| GIVEN NAMES | Victoria |
| FAMILY NAME | Saul |
| SIGNATURE | SAUL V |
| AFFILIATIONS | Cardiff University UK |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
The medium can influence the message
While electronic reading devices are extremely popular, research is equivocal regarding their benefits for outcomes such as reader comprehension. Integrating literatures on reading medium comparisons and matching effects in persuasion, this research tested whether comprehension is maximized when the content of the material (e.g., whether it is traditional vs. modern) matches the medium (e.g., reading from a traditional book vs. digital e‐reader).…
No prominent works on this page.
The medium can influence the message
While electronic reading devices are extremely popular, research is equivocal regarding their benefits for outcomes such as reader comprehension. Integrating literatures on reading medium comparisons and matching effects in persuasion, this research tested whether comprehension is maximized when the content of the material (e.g., whether it is traditional vs. modern) matches the medium (e.g., reading from a traditional book vs. digital e‐reader).…
Cognitive psychology (1 works) · Comprehension (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works) · Linguistics (1 works) · Matching (statistics) (1 works) · Media Influence and Health (1 works) · Multimedia (1 works) · Persuasion (1 works)