The medium can influence the message
Print‐based versus digital reading influences how people process different types of written information
Bibliographic Data
| ID | 9620946 |
|---|---|
| Authors | Gillian Haddock (0000-0001-5293-2772, Cardiff University UK, corresponding author), Colin Foad (0000-0003-0423-2848, Cardiff University UK), Victoria Saul (Cardiff University UK), William Brown (0000-0002-9367-6418, Cardiff University), Will Brown (0000-0002-1127-5662, Cardiff University UK), Rose Thompson (0000-0002-2283-6963, The McPin Foundation London UK) |
| Year | 2020 |
| Volume | 111 |
| Issue | 3 |
| Pages | 443-459 |
| Publication date | 2020-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Journal of Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0007-1269 • E-ISSN: 2044-8295 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/bjop.12415 |
| PMID | 31299093 |
| OpenAlex | W2960222532 |
| Language | EN |
| Citations received | 5 |
| References cited | 29 |
While electronic reading devices are extremely popular, research is equivocal regarding their benefits for outcomes such as reader comprehension. Integrating literatures on reading medium comparisons and matching effects in persuasion, this research tested whether comprehension is maximized when the content of the material (e.g., whether it is traditional vs. modern) matches the medium (e.g., reading from a traditional book vs. digital e‐reader). In Study 1, participants read a traditional‐ or modern‐themed short story from either a book or an e‐reader. Story comprehension was greater when participants read from the printed medium compared to the e‐reader, an effect that was marginally moderated by story content, consistent with a matching effect. In Study 2, participants read a persuasive message that emphasized either a traditional versus modern solution to improving health in either a magazine format or on an iP ad. Message comprehension was marginally greater among participants who read their message in a printed format. Participants’ interest in weight loss showed evidence of a matching effect – participants were more interested in losing weight when a modern solution to obesity article was presented on an iP ad compared to a printed format. The results are applied to the study of reading and attitude change
Cognitive psychology · Comprehension · Linguistics · Matching (statistics) · Multimedia · Persuasion · Reading (process) · Reading comprehension · Typeface · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media Influence and Health · Psychology · Social Psychology
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Is reading under print and digital conditions really equivalent? Differences in reading and recall of expository text for higher and lower ability comprehenders
Preschoolers’ electrodermal activity and story comprehension during print and digital shared reading
Experiencing literature on the e‐reader
Experiencing Narrative Worlds
Reading on Paper and Digitally
Narrative communication in cancer prevention and control
Don't throw away your printed books
This Story Is Not for Everyone
Narratives and Cancer Communication
The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior
Resistance and Persuasion
Reading linear texts on paper versus computer screen
Aspects of Literary Response
Sometimes stories sell
Understanding media
The role of transportation in the persuasiveness of public narratives
| Unique citing works | 5 |
|---|---|
| Citations per year | 1 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 5 |