Noor Ismawati Jaafar
Biographic Data
| ID | 5774901 |
|---|---|
| NAME | Noor Ismawati Jaafar |
| GIVEN NAMES | Noor Ismawati |
| FAMILY NAME | Jaafar |
| SIGNATURE | JAAFAR N I |
| AFFILIATIONS | University of Malaya |
| ORCID | 0000-0002-8604-6004 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 61 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Supply Chain Mapping for High Risk Environment
Amidst an increasingly volatile and competitive global landscape, compounded by political instability, supply chains are under growing pressure to effectively manage risks while advancing sustainable development goals. Industry 4.0 (I4.0) is increasingly recognized as a pivotal force in enhancing supply chain resilience by mitigating risks and fostering sustainable performance. However, specific mechanisms through which I4.0 capabilities facilita…
Time distortion in student YouTube use
This paper examines study efficiency and time distortion experienced by student users of YouTube. Using multi-group structural equation modelling on data from 792 Malaysian university students, the study identified links between YouTube use motivation, conscientiousness (a personality trait), time distortion, and perceived study efficiency. It also shows how these characteristics and the links between them varied when students were grouped by pat…
Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
Several factors influence Facebook users’ engagement. This study investigates the correlations between Facebook engagement and users’ personality traits. This study also analyses the impact of Facebook engagement on students’ socialization behavior and their satisfaction with their university life. A dataset of 994 Malaysian students was collected and used for analysis. The outcome of the analysis illustrates that students’ personality traits hav…
Understanding impulse purchase in Facebook commerce
Purpose The purpose of this paper is to examine the effects of the Big Five Model (BFM), the urge to purchase (UP) and urgency (UR) on impulse purchase (IP) in Facebook commerce (F-commerce), with the F-commerce purchase as control variable. It also investigates the influence of BFM and UR on UP and the effects of BFM on UR
Exploring the Role of Demographics and Psychological Variables in Internet Addiction
Background and Aim: In today’s fast changing world, the Internet plays a major role in people’s lives. Apart from its benefits, the Internet also has serious negative consequences which include the issue of Internet addiction. This study explores the role of demographics (e.g., age, gender, and occupational position) in relation to Internet addiction. In addition, the influence of individual psychological variables (loneliness, shyness, and proac…
Factors influencing the use of social media by SMEs and its performance outcomes
Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage on financial and non-financial performance of the SMEs. Design/methodology/approach – Using integrated model, this study examined the influence of compatibility, cost effectiveness, interactivity and trust on Facebook usage and its subsequent impact on orga…
Consideration of Future Consequences among managers in Iran and Malaysia
Social media usage and organizational performance
Social media effects on fostering online civic engagement and building citizen trust and trust in institutions
Social media effects on fostering online civic engagement and building citizen trust and trust in institutions
Understanding impulse purchase in Facebook commerce
Purpose The purpose of this paper is to examine the effects of the Big Five Model (BFM), the urge to purchase (UP) and urgency (UR) on impulse purchase (IP) in Facebook commerce (F-commerce), with the F-commerce purchase as control variable. It also investigates the influence of BFM and UR on UP and the effects of BFM on UR
Social media usage and organizational performance
Social media effects on fostering online civic engagement and building citizen trust and trust in institutions
Factors influencing the use of social media by SMEs and its performance outcomes
Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage on financial and non-financial performance of the SMEs. Design/methodology/approach – Using integrated model, this study examined the influence of compatibility, cost effectiveness, interactivity and trust on Facebook usage and its subsequent impact on orga…
Consideration of Future Consequences among managers in Iran and Malaysia
Exploring the Role of Demographics and Psychological Variables in Internet Addiction
Background and Aim: In today’s fast changing world, the Internet plays a major role in people’s lives. Apart from its benefits, the Internet also has serious negative consequences which include the issue of Internet addiction. This study explores the role of demographics (e.g., age, gender, and occupational position) in relation to Internet addiction. In addition, the influence of individual psychological variables (loneliness, shyness, and proac…
Understanding impulse purchase in Facebook commerce
Purpose The purpose of this paper is to examine the effects of the Big Five Model (BFM), the urge to purchase (UP) and urgency (UR) on impulse purchase (IP) in Facebook commerce (F-commerce), with the F-commerce purchase as control variable. It also investigates the influence of BFM and UR on UP and the effects of BFM on UR
Influence of personality traits on Facebook engagement and their effects on socialization behavior and satisfaction with university life
Several factors influence Facebook users’ engagement. This study investigates the correlations between Facebook engagement and users’ personality traits. This study also analyses the impact of Facebook engagement on students’ socialization behavior and their satisfaction with their university life. A dataset of 994 Malaysian students was collected and used for analysis. The outcome of the analysis illustrates that students’ personality traits hav…
Time distortion in student YouTube use
This paper examines study efficiency and time distortion experienced by student users of YouTube. Using multi-group structural equation modelling on data from 792 Malaysian university students, the study identified links between YouTube use motivation, conscientiousness (a personality trait), time distortion, and perceived study efficiency. It also shows how these characteristics and the links between them varied when students were grouped by pat…
Supply Chain Mapping for High Risk Environment
Amidst an increasingly volatile and competitive global landscape, compounded by political instability, supply chains are under growing pressure to effectively manage risks while advancing sustainable development goals. Industry 4.0 (I4.0) is increasingly recognized as a pivotal force in enhancing supply chain resilience by mitigating risks and fostering sustainable performance. However, specific mechanisms through which I4.0 capabilities facilita…
Psychology (7 works) · Business (5 works) · Digital Marketing and Social Media (4 works) · Impact of Technology on Adolescents (4 works) · Marketing (4 works) · Social media (4 works) · Social Psychology (4 works) · Computer Science (3 works) · Social Media and Politics (3 works) · Technology Adoption and User Behaviour (3 works)