Factors influencing the use of social media by SMEs and its performance outcomes
Bibliographic Data
| ID | 19602189 |
|---|---|
| Authors | Sulaiman Ainin, Farzana Parveen, Sedigheh Moghavvemi (0000-0002-0628-6906), Noor Ismawati Jaafar (0000-0002-8604-6004), Nor Liyana Mohd Shuib |
| Year | 2015 |
| Volume | 115 |
| Issue | 3 |
| Pages | 570-588 |
| Publication date | 2015-04-08 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Industrial Management & Data Systems (JOURNAL) |
| Journal identifiers | ISSN: 0263-5577 • E-ISSN: 1758-5783 |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/imds-07-2014-0205 |
| OpenAlex | W2024357266 |
| Language | EN |
| Citations received | 24 |
| References cited | 54 |
Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage on financial and non-financial performance of the SMEs. Design/methodology/approach – Using integrated model, this study examined the influence of compatibility, cost effectiveness, interactivity and trust on Facebook usage and its subsequent impact on organizations performance. Statistical analyses were based on the data collected, through survey questionnaire from 259 SMEs in Malaysia. Partial Least Square (PLS) method was used to test the hypotheses. Findings – The study revealed that Facebook usage has a strong positive impact on financial performance of SMEs; similarly it was also found that Facebook usage positively impacts the non-financial performance of SMEs in terms of cost reduction on marketing and customer service, improved customer relations and improved information accessibility. Additionally, factors such as compatibility, cost effectiveness and interactivity was identified as factors that influence Facebook usage among SMEs. Research limitations/implications – This study is limited in selection of samples. The sample only covered one community of SME in Malaysia which limits generalizability of the findings. This study provided a clearer idea on the real importance of Facebook and its benefits. The results would motivate and guide organizations in the adoption of Facebook for business activities. The study also has various theoretical and practical contributions. Originality/value – Very few empirical studies investigated the actual impact of Facebook usage among organizations. This study investigated the effect of Facebook usage on the financial performance of the organizations which is really important to study as it reveals the exact value of using Facebook for business activities
Business · Empirical research · Financial services · Generalizability theory · Interactivity · Knowledge management · Originality · Small and medium-sized enterprises · Social media · World Wide Web · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Psychology · Technology Adoption and User Behaviour · Marketing
Demystifying the role of causal-predictive modeling using partial least squares structural equation modeling in information systems research
The importance of social media for management of SMEs
Training on Introduction to Platforms and Utilization of Social Media in Online Business for MSME Actors Students of SMK Alwashliyah 2 Simalungun Regency
MSMEs’ Strategy for Delivering Messages through TikTok Content
Potential lessons from Chinese businesses and platforms for online networking and marketing
Digital transformation in an emerging economy
Decoding enterprise digital transformation
Antecedents and outcomes of ICTs adoption by mompreneurs
How employee resilience contributes to digital performance
Digitalization as a growth driver for social enterprises
Mapping the relationship between social media usage and organizational performance
Social networking sites engagement and purchase intention toward foreign brands
Embracing the new, cherishing the old
Diffusion patterns in disaster-induced internet public opinion
Understanding impulse purchase in Facebook commerce
Exploring the Link Between Social Media Adoption and Saudi Arabia SME’s Sustainable Performance
Navigating the Digital Landscape
Are small travel agencies ready for digital marketing? Views of travel agency managers
Linking social media usage and SME's sustainable performance
The power of livestreaming
A mediated model on the adoption of social media and SMEs’ performance in developing countries
Determinants of SME's Social Media Marketing Adoption
Does Facebook Commerce Enhance SMEs Performance? A Structural Equation Analysis of Omani SMEs
Social Media and SMEs' Performance in Developing Countries
Developing and Validating Trust Measures for e-Commerce
Information Technology Implementation Research
Post-Adoption Variations in Usage and Value of E-Business by Organizations
A set of metrics to assess stakeholder engagement and social legitimacy on a corporate Facebook page
The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
Introducing Cobras
An exploration of social networking site use, multitasking, and academic performance among United States and European university students
Information, Community, and Action
Classifying enterprises on the basis of WWW use
Factors affecting E-Marketing adoption and implementation in tourism firms
| Unique citing works | 24 |
|---|---|
| Citations per year | 2,67 |
| Citation span | 2017 - 2026 (10) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 24 |