Nor Liyana Mohd Shuib
Biographic Data
| ID | 6198403 |
|---|---|
| NAME | Nor Liyana Mohd Shuib |
| GIVEN NAMES | Nor Liyana Mohd |
| FAMILY NAME | Shuib |
| SIGNATURE | SHUIB N L M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 0 |
Factors influencing the use of social media by SMEs and its performance outcomes
Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage on financial and non-financial performance of the SMEs. Design/methodology/approach – Using integrated model, this study examined the influence of compatibility, cost effectiveness, interactivity and trust on Facebook usage and its subsequent impact on orga…
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Factors influencing the use of social media by SMEs and its performance outcomes
Purpose – The purpose of this paper is to investigate the factors that influence Facebook usage among small and medium enterprises (SMEs). In addition, it examines the impact of Facebook usage on financial and non-financial performance of the SMEs. Design/methodology/approach – Using integrated model, this study examined the influence of compatibility, cost effectiveness, interactivity and trust on Facebook usage and its subsequent impact on orga…
Business (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works) · Empirical research (1 works) · Financial services (1 works) · Generalizability theory (1 works) · Interactivity (1 works) · Knowledge management (1 works) · Knowledge Management and Sharing (1 works) · Marketing (1 works)