Rossella Chiara Gambetti
Biographic Data
| ID | 5810602 |
|---|---|
| NAME | Rossella Chiara Gambetti |
| GIVEN NAMES | Rossella Chiara |
| FAMILY NAME | Gambetti |
| SIGNATURE | GAMBETTI R C |
| AFFILIATIONS | Università Cattolica del Sacro Cuore |
| ORCID | 0000-0001-8319-9067 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Eudaimonic well-being: A socio-cultural perspective on narrative action
This paper, inspired by Arendt’s thought on the narrative character of action, aims to understand how speech and action, performed in the context of new beginnings, reveal eudaimonic potential in the quest for well-being. Our qualitative study follows ethnographic/netnographic principles and highlights four patterns of narrative action that actualize eudaimonic well-being in the foundation of a new business and life project: integrating resources…
Branded activism: Navigating the tension between culture and market in social media
Employer Branding
Employer branding can be defined as the system of corporate values, policies, and behaviors that distinguish an organization as a brand in the labor marketplace. It encompasses the adoption of a twofold perspective: outside the organization, employer branding aims at attracting talents as potential candidates for recruitment; inside the organization, it works as a human resource management strategy to motivate and retain employees.
Brand Communities
Brand communities can be defined as social platforms where consumer–brand encounter takes place. Brand communities can be both the manifestation of a particular brand management philosophy and the expression of the spontaneous gathering of a group of brand fans. In both cases, brand communities may be seen as the virtual arena where value is cocreated through social interactions.
Branded Entertainment
Branded entertainment is a communication strategy that uses different media to embed the brand in an amusing, emotional, and interactive context so as to involve the consumer into a brand experience. Companies are increasingly trying to differentiate themselves by fostering consumer–brand relationships that rely on entertainment. Hence, marketing strategies are aimed at engaging consumers offering escapism and fun to build an intimate relationshi…
Consumer–Brand Engagement
Consumer–brand engagement can be defined as a multidimensional construct that encompasses other marketing constructs. Moreover, consumer–brand engagement can be regarded as a meta‐organizer of the dynamic and process‐based relationship between a brand and its consumers. In this essay, first we draw a definition of the concept, then we present a short review of academic and professional literature on consumer–brand engagement, and finally, we poin…
Using ambient communication to reduce drink-driving: Public health andshocking images in public spaces
Brand communication specialists are paying increasing attention to new unconventional methods of communicating messages. One such method is ambient communication; a complex form of communication that uses elements of public spaces to convey messages designed to increase customer engagement in corporate objectives. Health communication experts agree that these methods are potentially capable of increasing both an individual's engagement with healt…
Using ambient communication to reduce drink-driving: Public health andshocking images in public spaces
Brand communication specialists are paying increasing attention to new unconventional methods of communicating messages. One such method is ambient communication; a complex form of communication that uses elements of public spaces to convey messages designed to increase customer engagement in corporate objectives. Health communication experts agree that these methods are potentially capable of increasing both an individual's engagement with healt…
Employer Branding
Employer branding can be defined as the system of corporate values, policies, and behaviors that distinguish an organization as a brand in the labor marketplace. It encompasses the adoption of a twofold perspective: outside the organization, employer branding aims at attracting talents as potential candidates for recruitment; inside the organization, it works as a human resource management strategy to motivate and retain employees.
Brand Communities
Brand communities can be defined as social platforms where consumer–brand encounter takes place. Brand communities can be both the manifestation of a particular brand management philosophy and the expression of the spontaneous gathering of a group of brand fans. In both cases, brand communities may be seen as the virtual arena where value is cocreated through social interactions.
Branded Entertainment
Branded entertainment is a communication strategy that uses different media to embed the brand in an amusing, emotional, and interactive context so as to involve the consumer into a brand experience. Companies are increasingly trying to differentiate themselves by fostering consumer–brand relationships that rely on entertainment. Hence, marketing strategies are aimed at engaging consumers offering escapism and fun to build an intimate relationshi…
Consumer–Brand Engagement
Consumer–brand engagement can be defined as a multidimensional construct that encompasses other marketing constructs. Moreover, consumer–brand engagement can be regarded as a meta‐organizer of the dynamic and process‐based relationship between a brand and its consumers. In this essay, first we draw a definition of the concept, then we present a short review of academic and professional literature on consumer–brand engagement, and finally, we poin…
Branded activism: Navigating the tension between culture and market in social media
Eudaimonic well-being: A socio-cultural perspective on narrative action
This paper, inspired by Arendt’s thought on the narrative character of action, aims to understand how speech and action, performed in the context of new beginnings, reveal eudaimonic potential in the quest for well-being. Our qualitative study follows ethnographic/netnographic principles and highlights four patterns of narrative action that actualize eudaimonic well-being in the foundation of a new business and life project: integrating resources…
Business (6 works) · Psychology (5 works) · Advertising (4 works) · Computer Science (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Digital Marketing and Social Media (4 works) · Marketing (4 works) · Brand management (3 works) · Political science (3 works) · Brand awareness (2 works)