Branded activism
Navigating the tension between culture and market in social media
Bibliographic Data
| ID | 9847239 |
|---|---|
| Authors | Rossella Chiara Gambetti (0000-0001-8319-9067, Università Cattolica del Sacro Cuore, corresponding author), Silvia Biraghi (0000-0003-1226-5949, Università Cattolica del Sacro Cuore) |
| Year | 2023 |
| Volume | 145 |
| Pages | 103080 |
| Publication date | 2023-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Futures (JOURNAL) |
| Journal identifiers | ISSN: 0016-3287 • E-ISSN: 1873-6378 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.futures.2022.103080 |
| OpenAlex | W4311512787 |
| Language | EN |
| Citations received | 7 |
| References cited | 83 |
Advertising · Business · Futures contract · Leverage (statistics · Perception · Political science · Politics · Social activism · Social media · Sociology · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Gender, Feminism, and Media · Law · Psychology
Digital Brand Activism and Collective Action
Is woke advertising necessarily woke-washing? How woke advertising and (mis)aligned corporate practices influence perceived woke-washing
Empathy and ethics in brand activism
Gendered marketing on takeaway alcohol products in Australia
Consumer responses to femvertising
Imagining inclusive futures through queering accounting
Yes, but
Netnography Unlimited
Clicktivism
Crafting Brand Authenticity
Brands Taking a Stand
How Brand Community Practices Create Value
The Case Against Mass E‐mails
Corporate Citizenship
Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality
Reflections on Internet Culture
Marketing with working consumers
Social Media, Network Heterogeneity, and Opinion Polarization
Mutative Media
Cultural Intermediaries and the Media
Brands
Jack Daniel's America
Being watched and feeling judged on social media
From “can-do” girls to insecure and angry
An anatomy of a YouTube meme
An anatomy of carewashing
We’re all in this together’
Keeping up with the Boundaries of Advertising
What does Facebook ‘afford’ do-it-yourself musicians? Considering social media affordances as sites of contestation
The smog of ignorance
Welcome to postnormal times
The Three Tomorrows of Postnormal Times
Postnormal times revisited
Unlocking wise digital techno-futures
Consumer Culture Theory Conference 2008
Consumer movements, brand activism, and the participatory politics of media
Networks of Outrage and Hope
Contestation on Reddit, Gamergate, and movement barriers
Grasping the future of the digital society
Culture and Consumption
The Spoken and the Unspoken
Validity in qualitative research revisited
Brand Public
Titanic
Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Brand Community
| Unique citing works | 7 |
|---|---|
| Citations per year | 3,5 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |