Rajkumar Venkatesan
Biographic Data
| ID | 5843382 |
|---|---|
| NAME | Rajkumar Venkatesan |
| GIVEN NAMES | Rajkumar |
| FAMILY NAME | Venkatesan |
| SIGNATURE | VENKATESAN R |
| AFFILIATIONS | University of Virginia |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
War on Aisle 5: Casualties, National Identity, and Consumer Behavior
A growing body of research argues that external threats from the international system strengthen ethnocentrism and authoritarianism, personal values anchored in national identity. We evaluate a necessary implication of this argument, that these shifting values drive change in broader social behaviors. Our focus is revealed value change in a non-political setting: American consumers’ choice of supermarket brands that symbolize national identity. O…
French Roast: Consumer Response to International Conflict—Evidence from Supermarket Scanner Data
Do consumers boycott in response to international conflict? We show that during the 2003 U.S.-France dispute over the Iraq War, the market share of French-sounding, U.S. supermarket brands declined. The dispute was a negative shock to U.S. consumers’ associations with France. French-sounding brands, which consumers perceive to be French imports but are not, allow us to isolate the dispute’s effect on economic behavior, as these brands’ only link …
Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India
Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India
French Roast: Consumer Response to International Conflict—Evidence from Supermarket Scanner Data
Do consumers boycott in response to international conflict? We show that during the 2003 U.S.-France dispute over the Iraq War, the market share of French-sounding, U.S. supermarket brands declined. The dispute was a negative shock to U.S. consumers’ associations with France. French-sounding brands, which consumers perceive to be French imports but are not, allow us to isolate the dispute’s effect on economic behavior, as these brands’ only link …
War on Aisle 5: Casualties, National Identity, and Consumer Behavior
A growing body of research argues that external threats from the international system strengthen ethnocentrism and authoritarianism, personal values anchored in national identity. We evaluate a necessary implication of this argument, that these shifting values drive change in broader social behaviors. Our focus is revealed value change in a non-political setting: American consumers’ choice of supermarket brands that symbolize national identity. O…
Business (3 works) · Advertising (2 works) · Computer Science (2 works) · Political science (2 works) · Sociology (2 works) · Aesthetics (1 works) · Aisle (1 works) · Art (1 works) · Artificial Intelligence (1 works) · Artificial Intelligence (1 works)