War on Aisle 5
Casualties, National Identity, and Consumer Behavior
Bibliographic Data
| ID | 10071720 |
|---|---|
| Authors | Benjamin Helms (0000-0002-1312-1894, Texas A&M University), Sonal S Pandya (University of Virginia, corresponding author), Rajkumar Venkatesan (University of Virginia) |
| Year | 2024 |
| Volume | 69 |
| Issue | 2-3 |
| Pages | 434-462 |
| Publication date | 2024-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Conflict Resolution (JOURNAL) |
| Journal identifiers | ISSN: 0022-0027 • E-ISSN: 1552-8766 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/00220027241230897 |
| OpenAlex | W4391483336 |
| Language | EN |
| Citations received | 1 |
| References cited | 86 |
A growing body of research argues that external threats from the international system strengthen ethnocentrism and authoritarianism, personal values anchored in national identity. We evaluate a necessary implication of this argument, that these shifting values drive change in broader social behaviors. Our focus is revealed value change in a non-political setting: American consumers’ choice of supermarket brands that symbolize national identity. Our empirical analyses leverage US counties’ quasi-random exposure to US Iraq War casualties to identify the effects of local casualties on the weekly market share growth of “American” supermarket brands. We analyze weekly supermarket scanner data for a representative sample of over 1,100 US supermarkets and 8,000 brands. During 2003-2006, the weekly market share of American brands grew relative to non-American brands in casualty-exposed supermarkets. Variation in share growth across customer demographics is consistent with reactions to external threat. We rule out alternative mechanisms including partisan cues, other product characteristics, and animosity towards other countries. These findings strengthen IR’s theoretical microfoundations by showing that international politics can reshape values enough to change broader social behaviors
Advertising · Aesthetics · Aisle · Art · Business · Computer security · Consumer behaviour · Criminology · Identity (music · Political science · Sociology · Computer Science · Consumer Behavior in Brand Consumption and Identification · Engineering · Psychology · Social Psychology
Costly Calculations
Communication and Persuasion
In Time of War
Paying the Human Costs of War
The Casualty Gap
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Identity-based consumer behavior
Consumer ethnocentrism
Consumer Ethnocentrism
The Politics of Fear
Measuring Consumer Involvement Profiles
Patriotism or Nationalism? Understanding Post-September 11, 2001, Flag-Display Behavior1
To Be or Not Be? The Influence of Dissociative Reference Groups on Consumer Preferences
Human groups and social categories
Cultural Backlash
Chapter 6 Social Identity Theory
Us Against Them
Economics and Identity
French Roast
Who are these people?” Evaluating the demographic characteristics and political preferences of MTurk survey respondents
Right-Wing Authoritarianism and National Identification
Evaluating Claims of Social Connection to International Conflict Casualties
Civil Liberties vs. Security
A nation challenged
What would you have as a last supper? Thoughts about death influence evaluation and consumption of food products
The Trade Origins of Economic Nationalism
The Electoral Cost of War
Responding to War on Capitol Hill
Business as Usual? Economic Responses to Political Tensions
Race, Casualties, and Opinion in the Vietnam War
Priming Patriots
The Consequences of Terrorism
Group Identification under Conditions of Threat
The Racialization of International Trade
What Does It Mean to Be an American? Patriotism, Nationalism, and American Identity After 9/11
Terrorist Threat, Leadership, and the Vote
Evaluating Online Labor Markets for Experimental Research
Shaping Public Opinion
Still Pretty Prudent
When War Hits Home
On Behalf of a Grateful Nation
The Pretty Prudent Public
Economic Decline, Social Identity, and Authoritarian Values in the United States
Taking Foreign Policy Personally
Reality Asserts Itself
How Can Economic Interests Influence Support for Free Trade
Support for Free Trade
The Behavioral Revolution and International Relations
The Economic Origins of Authoritarian Values
Political Psychology in International Relations
Death and Turnout
International Status Concerns and Domestic Support for Political Leaders
Threat, Anxiety, and Support of Antiterrorism Policies
Citizens and Security Threats
American Patriotism, National Identity, and Political Involvement
The Secret Lives of Liberals and Conservatives
The Sources and Consequences of National Identification
How are Foreign Policy Attitudes Structured? A Hierarchical Model
Are Voters Sensitive to Terrorism? Direct Evidence from the Israeli Electorate
The Demographic and Political Composition of Mechanical Turk Samples
Terrorism and Voting
Mass Public Decisions on Go to War
Possessions and the Extended Self
Culture-Dependent Assimilation and Differentiation of the Self
When Brands Reflect Our Ideal World
When Your World Must Be Defended
Self-Construal, Reference Groups, and Brand Meaning
| Unique citing works | 1 |
|---|---|
| Citations per year | 1 |
| Citation span | 2025 - 2025 (1) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |