Bikramjit Rishi
Biographic Data
| ID | 5877884 |
|---|---|
| NAME | Bikramjit Rishi |
| GIVEN NAMES | Bikramjit |
| FAMILY NAME | Rishi |
| SIGNATURE | RISHI B |
| AFFILIATIONS | Institute of Management Technology |
| ORCID | 0000-0002-7934-0707 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 3 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Contemporary Issues in Social Media Marketing
Advancing Sustainable Development Goal 4 – a comparative analysis of large language models
Purpose This study investigates how generative AI models (ChatGPT, Claude and Gemini) can be systematically integrated into curriculum design using Hilda Taba’s inductive model. Addressing Sustainable Development Goal 4 (SDG 4), it introduces the EduCompass framework to enhance inclusivity and instructional quality. Design/methodology/approach A structured needs assessment with MBA students identified skill gaps in analytics and AI ethics. Deep r…
AI and human collaboration in tourism
Crafting Customer Experience Strategy
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customer’s experiences.
Contemporary Issues in Social Media Marketing
Islamic Perspectives on Marketing and Consumer Behavior
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"
Islamic Perspectives on Marketing and Consumer Behavior
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"
Contemporary Issues in Social Media Marketing
Crafting Customer Experience Strategy
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customer’s experiences.
Contemporary Issues in Social Media Marketing
Advancing Sustainable Development Goal 4 – a comparative analysis of large language models
Purpose This study investigates how generative AI models (ChatGPT, Claude and Gemini) can be systematically integrated into curriculum design using Hilda Taba’s inductive model. Addressing Sustainable Development Goal 4 (SDG 4), it introduces the EduCompass framework to enhance inclusivity and instructional quality. Design/methodology/approach A structured needs assessment with MBA students identified skill gaps in analytics and AI ethics. Deep r…
AI and human collaboration in tourism
Business (5 works) · Computer Science (4 works) · Digital Marketing and Social Media (4 works) · Advertising (3 works) · Marketing (3 works) · Social media (3 works) · Sociology (3 works) · World Wide Web (3 works) · Marketing (2 works) · Social marketing (2 works)