Crafting Customer Experience Strategy
Lessons from Asia
Bibliographic Data
| ID | 23538749 |
|---|---|
| Editors | Sapna Popli (0000-0001-8666-7807, Institute of Management Technology), Bikramjit Rishi (0000-0002-7934-0707, Institute of Management Technology) |
| Year | 2021 |
| Publication date | 2021-05-04 |
| Open Access | No |
| Type | BOOK |
| Venue | Crafting Customer Experience Strategy (SOURCE_BOOK) |
| Publisher | Emerald Publishing Limited (PUBLISHER • GB) |
| DOI | 10.1108/9781839097102 |
| OpenAlex | W4210586308 |
| ISBN | 9781839097102 |
| Open Library | OL34698621M |
| Language | EN |
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customer’s experiences.
Business · Process management · Computer Science · Digital Marketing and Social Media
| Highly cited | No |
|---|