Sapna Popli
Biographic Data
| ID | 7246028 |
|---|---|
| NAME | Sapna Popli |
| GIVEN NAMES | Sapna |
| FAMILY NAME | Popli |
| SIGNATURE | POPLI S |
| AFFILIATIONS | Institute of Management Technology |
| ORCID | 0000-0001-8666-7807 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 1 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
A customer experience lens for higher education in India using journey mapping and experience quality
Higher education has witnessed unprecedented changes in the last two decades – a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest in sophisticated marketing practices, a heightened focus on building brands, creating brand experiences…
Crafting Customer Experience Strategy
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customer’s experiences.
No prominent works on this page.
Crafting Customer Experience Strategy
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customer’s experiences.
A customer experience lens for higher education in India using journey mapping and experience quality
Higher education has witnessed unprecedented changes in the last two decades – a highly competitive global market, varying nature of work, industry expectations, learning preferences, advancement in technology, and to top it all a pandemic. To sustain and remain competitive Higher Educational Institutions (HEIs) have shown an increased interest in sophisticated marketing practices, a heightened focus on building brands, creating brand experiences…
Business (2 works) · Computer Science (1 work) · Consumer Retail Behavior Studies (1 work) · Customer satisfaction (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Excellence (1 work) · Higher education (1 work) · Marketing (1 work) · Marketing management (1 work)