Lisa Folda
Biographic Data
| ID | 5990879 |
|---|---|
| NAME | Lisa Folda |
| GIVEN NAMES | Lisa |
| FAMILY NAME | Folda |
| SIGNATURE | FOLDA L |
| AFFILIATIONS | Rajiv N. Rimal, Jane Brown, Glory Mkandawire, Lisa Folda, and Kirsten Böse are with the Center for Communication Programs, Johns Hopkins Bloomberg School of Public Health, Johns Hopkins University, Baltimore, MD. Alisha Creel is with the Uniformed Services University of the Health Sciences, Bethesda, MD. |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2008 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 2 |
Audience Segmentation as a Social-Marketing Tool in Health Promotion
Objectives. We sought to determine whether individuals' risk perceptions and efficacy beliefs could be used to meaningfully segment audiences to assist interventions that seek to change HIV-related behaviors. Methods. A household-level survey of individuals (N = 968) was conducted in 4 districts in Malawi. On the basis of responses about perceptions of risk and beliefs about personal efficacy, we used cluster analysis to create 4 groups within th…
The Effects of a Communication Program on Contraceptive Ideation and Use Among Young Women in Northern Nigeria
This study assesses the effects of a communication campaign designed to encourage young people in northern Nigeria to use modern family planning methods to avoid unwanted pregnancies. The analyses are based on a sample of 819 sexually experienced women. Using multivariate probit regression, we attempt to correct for possible endogeneity among campaign exposure, contraceptive ideation, and contraceptive use. Our analysis reveals that the direct ef…
Audience Segmentation as a Social-Marketing Tool in Health Promotion
Objectives. We sought to determine whether individuals' risk perceptions and efficacy beliefs could be used to meaningfully segment audiences to assist interventions that seek to change HIV-related behaviors. Methods. A household-level survey of individuals (N = 968) was conducted in 4 districts in Malawi. On the basis of responses about perceptions of risk and beliefs about personal efficacy, we used cluster analysis to create 4 groups within th…
The Effects of a Communication Program on Contraceptive Ideation and Use Among Young Women in Northern Nigeria
This study assesses the effects of a communication campaign designed to encourage young people in northern Nigeria to use modern family planning methods to avoid unwanted pregnancies. The analyses are based on a sample of 819 sexually experienced women. Using multivariate probit regression, we attempt to correct for possible endogeneity among campaign exposure, contraceptive ideation, and contraceptive use. Our analysis reveals that the direct ef…
The Effects of a Communication Program on Contraceptive Ideation and Use Among Young Women in Northern Nigeria
This study assesses the effects of a communication campaign designed to encourage young people in northern Nigeria to use modern family planning methods to avoid unwanted pregnancies. The analyses are based on a sample of 819 sexually experienced women. Using multivariate probit regression, we attempt to correct for possible endogeneity among campaign exposure, contraceptive ideation, and contraceptive use. Our analysis reveals that the direct ef…
Audience Segmentation as a Social-Marketing Tool in Health Promotion
Objectives. We sought to determine whether individuals' risk perceptions and efficacy beliefs could be used to meaningfully segment audiences to assist interventions that seek to change HIV-related behaviors. Methods. A household-level survey of individuals (N = 968) was conducted in 4 districts in Malawi. On the basis of responses about perceptions of risk and beliefs about personal efficacy, we used cluster analysis to create 4 groups within th…
Adolescent Sexual and Reproductive Health (2 works) · Environmental health (2 works) · Medicine (2 works) · Psychology (2 works) · Affect (linguistics) (1 work) · Behavior change (1 work) · Behavioral Health and Interventions (1 work) · Clinical Psychology (1 work) · Condom (1 work) · Demography (1 work)