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The Effects of a Communication Program on Contraceptive Ideation and Use Among Young Women in Northern Nigeria

Bibliographic Data

ID10794791
AuthorsStella Babalola (0000-0003-1361-061X, Johns Hopkins University, corresponding author), Lisa Folda, Hadiza Babayaro
Year2008
Volume39
Issue3
Pages211-220
Publication date2008-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueStudies in Family Planning (JOURNAL)
Journal identifiersISSN: 0039-3665 • E-ISSN: 1728-4465
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1728-4465.2008.168.x
PMID18853642
OpenAlexW2153282517
LanguageEN
Citations received10
References cited20

This study assesses the effects of a communication campaign designed to encourage young people in northern Nigeria to use modern family planning methods to avoid unwanted pregnancies. The analyses are based on a sample of 819 sexually experienced women. Using multivariate probit regression, we attempt to correct for possible endogeneity among campaign exposure, contraceptive ideation, and contraceptive use. Our analysis reveals that the direct effect of campaign exposure on the probability of contraceptive use is only marginally significant, but the effect of exposure on contraceptive ideation is robust, as is the effect of contraceptive ideation on contraceptive use. The findings demonstrate not only the success of the program but also the relevance of incorporating ideation into analytic models assessing the effects of communication campaigns

Developing country · Econometrics · Economic growth · Economics · Environmental health · Family planning · Multivariate probit model · Population · Probit model · Research methodology · Sociology · Adolescent Sexual and Reproductive Health · Demography · Media Influence and Politics · Medicine · Poverty, Education, and Child Welfare · Psychology

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Unique citing works10
Citations per year0.83
Citation span2014 - 2026 (13)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 8

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