Nguyễn Ngọc Hiền
Biographic Data
| ID | 6016846 |
|---|---|
| NAME | Nguyễn Ngọc Hiền |
| GIVEN NAMES | Nguyễn Ngọc |
| FAMILY NAME | Hiền |
| SIGNATURE | HIEN N N |
| AFFILIATIONS | Industrial University of Ho Chi Minh City |
| ORCID | 0000-0002-3093-9065 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Determinants of AI‐Integrated E‐Commerce Acceptance
The rapid progression of digital technology, especially artificial intelligence (AI), has catalyzed substantial advancements in e‐commerce. In Vietnam, AI‐integrated e‐commerce platforms are increasingly attracting consumer interest due to their ability to personalize user experiences and enhance service quality. Using an integrated model that merges the Technology Acceptance Model with personal innovativeness, compatibility, self‐efficacy, and c…
The impact of sustainable tourism experiential value on customer value co-creation behavior
In the contemporary tourism environment, customers have transitioned from passive consumers to active partners who increasingly engage in value creation processes through interactions, knowledge sharing, and feedback provision. Grounded in the Service-Dominant Logic and the Theory of Planned Behavior, this research examines the role of experiential value in shaping tourists’ attitudes and their subsequent value co-creation behaviors within the co…
The Impact of Green Transformational Leadership on Green Production Strategy, Environmental Management Accounting and Environmental Performance
Green transformation leadership motivates employees to participate in the development of green products and processes, enabling the company to launch green products or services. Upper echelon theory suggests a link between leadership style, strategic decisions, and control systems that enhances overall performance. This study examines the impact of top managers’ green transformational leadership style on the selection of green production strategi…
Barriers to the Adoption of Sharing-Based Accommodations
Sharing-based accommodations services are experiencing rapid global growth, driven by their inherent advantages. Nevertheless, alongside the benefits, these services are also accompanied by costs and potential risks. Intriguingly, the factors impeding or restricting consumer adoption of sharing-based accommodations have not been comprehensively investigated thus far. This study utilized innovation resistance theory (IRT) to investigate the influe…
Customer Responses to Airline Service Failure
Air service failures and negative customer reactions have been the subjects of increasing media attention in recent years. Drawing upon the expectation disconfirmation theory (EDT), this study investigates the impact of airline service failures on various negative emotions and negative behaviors of customers based on prior expectations and actual experiences after a service failure. The collected data was from 561 customers who experienced an air…
Behavioral reasoning theory perspectives on voluntary social insurance
Voluntary social insurance is part of Vietnam's social security system, aimed at stabilizing the lives of laborers, ensuring their safety and lifelong quality of life. To motivate workers to engage in voluntary social insurance, it is necessary to have a thorough comprehension of the fundamental factors that influence their behavioral intentions. Accordingly, this current study expands the framework of behavioral reasoning theory to assess consum…
Using crime script analysis to understand wildlife poaching in Vietnam
Poaching can contribute to the failure of biodiversity conservation efforts and inflict diverse harms on human livelihoods. We applied crime script analysis to the case of snare poaching—an illegal hunting activity—in three Vietnamese protected areas. Our goal was to enhance the understanding about the opportunity structure underlying snare poaching to advance the suite of community-based crime prevention activities. We analyzed crime scripts for…
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Using crime script analysis to understand wildlife poaching in Vietnam
Poaching can contribute to the failure of biodiversity conservation efforts and inflict diverse harms on human livelihoods. We applied crime script analysis to the case of snare poaching—an illegal hunting activity—in three Vietnamese protected areas. Our goal was to enhance the understanding about the opportunity structure underlying snare poaching to advance the suite of community-based crime prevention activities. We analyzed crime scripts for…
Barriers to the Adoption of Sharing-Based Accommodations
Sharing-based accommodations services are experiencing rapid global growth, driven by their inherent advantages. Nevertheless, alongside the benefits, these services are also accompanied by costs and potential risks. Intriguingly, the factors impeding or restricting consumer adoption of sharing-based accommodations have not been comprehensively investigated thus far. This study utilized innovation resistance theory (IRT) to investigate the influe…
Customer Responses to Airline Service Failure
Air service failures and negative customer reactions have been the subjects of increasing media attention in recent years. Drawing upon the expectation disconfirmation theory (EDT), this study investigates the impact of airline service failures on various negative emotions and negative behaviors of customers based on prior expectations and actual experiences after a service failure. The collected data was from 561 customers who experienced an air…
Behavioral reasoning theory perspectives on voluntary social insurance
Voluntary social insurance is part of Vietnam's social security system, aimed at stabilizing the lives of laborers, ensuring their safety and lifelong quality of life. To motivate workers to engage in voluntary social insurance, it is necessary to have a thorough comprehension of the fundamental factors that influence their behavioral intentions. Accordingly, this current study expands the framework of behavioral reasoning theory to assess consum…
Determinants of AI‐Integrated E‐Commerce Acceptance
The rapid progression of digital technology, especially artificial intelligence (AI), has catalyzed substantial advancements in e‐commerce. In Vietnam, AI‐integrated e‐commerce platforms are increasingly attracting consumer interest due to their ability to personalize user experiences and enhance service quality. Using an integrated model that merges the Technology Acceptance Model with personal innovativeness, compatibility, self‐efficacy, and c…
The impact of sustainable tourism experiential value on customer value co-creation behavior
In the contemporary tourism environment, customers have transitioned from passive consumers to active partners who increasingly engage in value creation processes through interactions, knowledge sharing, and feedback provision. Grounded in the Service-Dominant Logic and the Theory of Planned Behavior, this research examines the role of experiential value in shaping tourists’ attitudes and their subsequent value co-creation behaviors within the co…
The Impact of Green Transformational Leadership on Green Production Strategy, Environmental Management Accounting and Environmental Performance
Green transformation leadership motivates employees to participate in the development of green products and processes, enabling the company to launch green products or services. Upper echelon theory suggests a link between leadership style, strategic decisions, and control systems that enhances overall performance. This study examines the impact of top managers’ green transformational leadership style on the selection of green production strategi…
Psychology (4 works) · Business (3 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Sharing Economy and Platforms (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Advertising (1 works) · Agriculture (1 works) · AI in Service Interactions (1 works)